Social Mind
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Social Mind
Social Media Tips, Tools and Resources
Curated by Katia Frolova
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How SEO Tactics Have Changed And What You Should Be Doing

How SEO Tactics Have Changed And What You Should Be Doing | Social Mind | Scoop.it

SEO has changed a lot over the years to be a lot better not for computers, but for people.

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TOP 6 Social Media Measurement Tools

TOP 6 Social Media Measurement Tools | Social Mind | Scoop.it
Social media measurement is quite immature, just as Web analytics was back in the mid-1990s. It will evolve quickly as marketers attempt different approaches and hold enterprise measurement firms accountable to help make sense of all the activity data generated by social media interactions. In turn, social media can seem very challenging, and at times even impossible, to measure with regard to its effects.
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Google Ranking Factors Visualized [Infographic]

Google Ranking Factors Visualized [Infographic] | Social Mind | Scoop.it

Marty Note
Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.

Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.

That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.


Via Martin (Marty) Smith, John van den Brink
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The Most Liked Brand Posts On Facebook

The Most Liked Brand Posts On Facebook | Social Mind | Scoop.it

The July news cycle may have been all about Olympic spirit, heat waves and 4th of July national pride, but you wouldn’t know it judging from the most Liked posts by Brands on Facebook.

 

It turns out that America’s favorite hero last month wasn’t an Olympian. It was UPS driver Kenneth Donleycott who found a missing Alzheimer’s patient. With 878,313 Likes, this was one of the most Liked posts of all time.

 

Facebook also Likes pictures. 9 of the top 10 posts were photo-based. This is in line with Track Social’s recently released white paper findings showing significantly higher engagement across the board when brands post photos rather than videos or statuses.

 

By Haley Jones

 

Source: http://www.business2community.com/facebook/the-most-liked-brand-posts-on-facebook-0256622

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5 Things Turning New Facebook Fans Away

5 Things Turning New Facebook Fans Away | Social Mind | Scoop.it
You potential Facebook fans are looking for a great presence on your page. If you're doing anything on this list, they're likely turning away from you.

 

1) Too Many Posts

2) Not Enough Posts

3) Irrelevant Content

4) Not Replying to Questions

5) Scheduling Posts

 

More details: http://savvysexysocial.com/2012/11/09/facebook-fans-turning-away/

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How to Use Social Media Marketing to Make an Impact at Your Trade Show [Infographic]

How to Use Social Media Marketing to Make an Impact at Your Trade Show [Infographic] | Social Mind | Scoop.it

Via John van den Brink
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New Free Tool That Shows Fans Reached On Facebook Page Posts

New Free Tool That Shows Fans Reached On Facebook Page Posts | Social Mind | Scoop.it

Excerpted from review article on TechCrunch:

 

"Pagelever, a popular Facebook analytics company, released a new, free tool called Minilytics today. The company claims it is the first tool that lets users measure how many fans see their posts on Facebook pages.

 

Two weeks ago Facebook released a new metric in the API that counts fan’s post-views.

Once the new metric was released, Pagelever co-founder Jeff Widman and his team built the free tool measuring how many fans see a Facebook post, as well as answering other questions for users, like when are the best times to post, best types of posts and “who are my fans.”

 

Widman says the tool lets users see which page views are from fans who have already “liked” the page, rather than combining fan views with those that come from viewers who land on the page but aren’t fans.

 

He notes that this data is particularly important for pages that are growing quickly or that have large numbers of targeted ads..."

 

Read full article here:

http://techcrunch.com/2012/08/24/pagelever-releases-minilytics-a-free-tool-that-shows-fans-reached-on-facebook-page-posts/

 

Read more and try out it here:
http://minilytics.pagelever.com


Via Giuseppe Mauriello
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7 Deadly Social Media Posting Sins You Need To Avoid

7 Deadly Social Media Posting Sins You Need To Avoid | Social Mind | Scoop.it
A lot of businesses are posting day after day, with absolutely no idea that they are publishing the worst kinds of posts on their social pages.

 

If your business is guilty of one of these 7 deadly sins of social media posting, then you need to correct it now!

 

#1: Lusting To Sell More To Your Fans


If your Facebook, Twitter and blog pages are strewn with sales talk, get rid of it all right now!

 

#2: Being Gluttonous About Information


Don’t be gluttonous about information – the more you give, the more you’ll receive. Help people, teach people, comment lots and lots!

 

#3: Having a Greedy Attitude About Who You Are


It’s far more interesting listening to Greg than it is reading something from a stationary company. Don’t be greedy about who you are, you are your business – so share your personality with your fans.

 

#4: Moving Like a Sloth on Your Posting Plan


A torrid sin in social media posting, is posting too little. Fans like to visit your page each day and see something new there, even if it’s something small. 

 

#5: The Wrath of The Online Business Guru


Being overtly negative in your posts, or overly hostile to an incredibly angry commenter – is not going to elevate you in the eyes of your fans. Settle disputes by email, or at least calm the person down with promises of free samples, incentives and customer service.

 

#6: Envious of Other Pages Resulting in Copycat Syndrome


If your competitor is doing something great and you feel compelled to copy them all the time, keep in mind that it takes a lot of resources to make an idea work. Find what works for you, use your analytics systems and test out your own campaign.

 

#7: Too Proud to Ask For Help


No business is an island – I say it all the time. In social media, it takes a community to make a page work, so don’t be too proud to ask them for help. After all, they use your page as well. Get ideas, knowledge and help from your pool of fans, and improve your pages the old fashioned way.

 

Source: http://socialmediatoday.com/johnsouza/563726/7-deadly-social-media-posting-sins-you-need-avoid?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

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