Social Mind
1.4K views | +0 today
Follow
Social Mind
Social Media Tips, Tools and Resources
Curated by Katia Frolova
Your new post is loading...
Your new post is loading...
Scooped by Katia Frolova
Scoop.it!

How SEO Tactics Have Changed And What You Should Be Doing

How SEO Tactics Have Changed And What You Should Be Doing | Social Mind | Scoop.it

SEO has changed a lot over the years to be a lot better not for computers, but for people.

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Gamification Actually Shows No Signs of Slowing Down

Gamification Actually Shows No Signs of Slowing Down | Social Mind | Scoop.it

Earlier this week, Gartner Research released a study with the headline “Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.”

 

Despite the 80% failure rate in 2014, in 2015 Gartner believes “40% of Global 1000 corporations will use gamification as the primary mechanism to transform primary business operations. By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty. By 2017 50% of Global 1000 will use gamification and learning for recruitment processes. A gamification program will be a key organizational enabler for 75% of enterprise-oriented dev ops initiatives, up from less than 1% today.”


By Adam Chapman

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

5 Things Turning New Facebook Fans Away

5 Things Turning New Facebook Fans Away | Social Mind | Scoop.it
You potential Facebook fans are looking for a great presence on your page. If you're doing anything on this list, they're likely turning away from you.

 

1) Too Many Posts

2) Not Enough Posts

3) Irrelevant Content

4) Not Replying to Questions

5) Scheduling Posts

 

More details: http://savvysexysocial.com/2012/11/09/facebook-fans-turning-away/

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

How to Convert Facebook Fans into ‘Superfans’

How to Convert Facebook Fans into ‘Superfans’ | Social Mind | Scoop.it
‘Likehunting’ is now a common derogatory term within the sphere of social media marketing.

 

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithmhas helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time.

 

By Mai Bruun Poulsen

 

Read the full article: http://www.mindjumpers.com/blog/2012/11/facebook-superfans/

 

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Learn from these top Twitter accounts

Learn from these top Twitter accounts | Social Mind | Scoop.it

Katia: An excellent list with numerous examples. It will definitely help you understand what works best on Twitter and find inspiration for your own tweets.

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

9 tips for being seen and heard through the noise of Facebook

9 tips for being seen and heard through the noise of Facebook | Social Mind | Scoop.it
Facebook is constantly iterating so it can be tough to stay on top of trends. That’s why resources like Social Fresh are essential to anyone in a social marketing role.

 

1. Decide which content is best -- Sometimes a photo will do and others its all about the written word.

 

2. Tag your content -- When you post ANYTHING on Facebook that mentions a person, place or thing with a Facebook page, tag them.

 

3. Schedule, when appropriate -- The lifespan of a Facebook post is near 23 hours (compared to Twitter which is less than hour). So, maximize the amount of eyeballs that will see your content.

 

4. Collaborate with your team -- Two virtual heads are better than one, so collaborate to produce the most engaging content possible.

 

5. Sometimes you have no idea what will go “viral”.

 

6. Get your team on board to share that link -- This isn’t permission to create your own personal Spamalot, but when multiple people share a link it creates a related news feed, thus increasing your chances to be seen.

 

7. Promote your post.

 

8. Remember the two things people want most.

 

There are really only two reasons most people “like” brand pages:

#1 They are already a fan of in real life and want to show their affiliation;

#2 To get deals and discounts.

 

9. Plan a realtime, live event -- One of the great ways to engage your audience is to create content that has a longer life in your stream than a standard post.

 

By Sarah Evans

 

Full article: http://socialfresh.com/facebook-tips/

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Google+ Marketing: Why Marketers Should Not Overlook Google+

Google+ Marketing: Why Marketers Should Not Overlook Google+ | Social Mind | Scoop.it

Here are some interesting Google+ stats:

 

• 250 million Google+ accounts, 150+ million active users, 50% sign on daily 

• 69.4% male (see the image above)

• Most Google+ users are mobile, not desktop users

 

How Google+ can help you:

 

• Improve your search results in Google

• Bring social connections into your YouTube videos

• Add a CRM experience into Gmail and Google Calendar

• Build connections through Google Hangouts

 

By Michael Stelzner

 

Full article: http://www.socialmediaexaminer.com/google-plus-future/

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

How To Grow Your Twitter Following

How To Grow Your Twitter Following | Social Mind | Scoop.it

The power of twitter is being able to broadcast your message to a large following.The infographic focuses on ethically responsible ways to promote yourself.

 

Click here to view the infographic: http://twiends.com/get-more-twitter-followers

 

 

more...
No comment yet.
Rescooped by Katia Frolova from digital marketing strategy
Scoop.it!

Social Media Monitoring Tools: Facts and How to Use

Social Media Monitoring Tools: Facts and How to Use | Social Mind | Scoop.it
Infographics on Social media Monitoring Tools for popularity and branding for business with social media booster proving effective results for profitable income...

 

Social media is just everywhere. Let us know how you are using social media and how you monitor all of their activity.


Via malek
more...
No comment yet.
Rescooped by Katia Frolova from AtDotCom Social media
Scoop.it!

How to Create Email Campaigns that Convert into Sales

How to Create Email Campaigns that Convert into Sales | Social Mind | Scoop.it
Infographics on Creating Email campaigns that gives more productive sales and conversion ratio for quick profits and success for business, great online tool...

Via Christino Martin, John van den Brink
more...
No comment yet.
Rescooped by Katia Frolova from AtDotCom Social media
Scoop.it!

Google Ranking Factors Visualized [Infographic]

Google Ranking Factors Visualized [Infographic] | Social Mind | Scoop.it

Marty Note
Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.

Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.

That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.


Via Martin (Marty) Smith, John van den Brink
more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

The Most Liked Brand Posts On Facebook

The Most Liked Brand Posts On Facebook | Social Mind | Scoop.it

The July news cycle may have been all about Olympic spirit, heat waves and 4th of July national pride, but you wouldn’t know it judging from the most Liked posts by Brands on Facebook.

 

It turns out that America’s favorite hero last month wasn’t an Olympian. It was UPS driver Kenneth Donleycott who found a missing Alzheimer’s patient. With 878,313 Likes, this was one of the most Liked posts of all time.

 

Facebook also Likes pictures. 9 of the top 10 posts were photo-based. This is in line with Track Social’s recently released white paper findings showing significantly higher engagement across the board when brands post photos rather than videos or statuses.

 

By Haley Jones

 

Source: http://www.business2community.com/facebook/the-most-liked-brand-posts-on-facebook-0256622

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

The Psychology of Color in Marketing and Branding | Help Scout

The Psychology of Color in Marketing and Branding | Help Scout | Social Mind | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Facebook Adds New Global Brand Pages

Facebook Adds New Global Brand Pages | Social Mind | Scoop.it

Facebook Global Brand Pages is a new structure for brand pages that allow global brands to maintain a single fan page with localized experiences for users in different countries. This is one of the biggest innovations to brand pages since timeline. Brands can now have the ability to communicate with customers all over the world.

 

global pages have a unified Like and People Talking About this count, but the language, profile image, cover photo, posts and tabs can differ by region. Users who visit a global page are automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu. The global pages structure will include localized pages for specific markets and a default page for all other markets.

 

More on: http://www.capturetheconversation.com/read/facebook-adds-new-global-brand-pages

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

If you’re looking for more traffic, STOP!

If you’re looking for more traffic, STOP! | Social Mind | Scoop.it
How can I get more traffic?” is one of the MAIN questions people ask me day in and day out. Looking for “traffic” is a HUGE mistake. Why?

 

 

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

What social media should your business use?

What social media should your business use? | Social Mind | Scoop.it

In social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However, who has the time to run 78 different social networks? So you have to make a choice.

 

So which network do you choose?

 

By Antoine Grebert

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

7 Killer Facebook Applications to Create Impressive Custom Tabs

7 Killer Facebook Applications to Create Impressive Custom Tabs | Social Mind | Scoop.it
Trying to add a stunning custom tab to your page but don’t know how? Here are 7 facebook apps with templates even none-coders can use for an impressive result.

 

Katia: If you are looking for tools that can help you create professional looking Facebook tabs, I highly recommend you to check out this list: http://www.wchingya.com/2012/01/facebook-applications-custom-tabs.html

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Social Media Manager vs. Online Community Manager: Same or Different?

Social Media Manager vs. Online Community Manager: Same or Different? | Social Mind | Scoop.it

One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Easy, I thought, and offered a quick response on my mobile ... "Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!"

 

Ahh, but wait. This may require more words than I can manage on that little screen.

 

By Vanessa DiMauro

 

Full article: http://socialmediatoday.com/vanessa-dimauro/842111/social-media-manager-vs-online-community-manager-same-or-different

 

 

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Infographic: A CEO’s Guide To Pinterest

Infographic: A CEO’s Guide To Pinterest | Social Mind | Scoop.it

The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites.

 

Source: http://www.ceo.com/marketing/infographic-a-ceos-guide-to-pinterest/#ceoid=edce262

more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

What’s New This Week in Social Media?

What’s New This Week in Social Media? | Social Mind | Scoop.it
Social media news and new developments making social media marketing easier.

 

#1 Twitter Releases New Ad Features: Twitter adds two new enhancements that advertisers frequently request—follower growth reporting and manual Promoted Tweet selection.

 

#2 Scoop.it Integrates With SlideShare: The publishing-by-curation platform Scoop.it integrates with SlideShare. You can now easily curate SlideShare presentations relevant to your interests.

 

#3 iPhone Users Get a New YouTube App: The official YouTube app for iPhone and iPod Touch brings users more videos and more ways to share them.

 

And more tips to help you optimaze your social media: http://www.socialmediaexaminer.com/new-twitter-ad-features/

 

By Cindy King

 

 

more...
No comment yet.
Rescooped by Katia Frolova from Online-Communities
Scoop.it!

The Ten Commandments Of Twitter

The Ten Commandments Of Twitter | Social Mind | Scoop.it
The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can...

Oscar Del Santo  has shared some guidelines we can all adhere to in order to regulate private and public behavior on Twitter:

1. Thou shalt not patronize others

2. Thou shalt not debate sectarian

3. Thou shalt respect freedom of speech

4. Thou shalt not applaud sexist, racist, homophobic and other discriminatory statements

5. Thou shalt not demand answers to your queries

6. Thou shalt not demand RTs

7. Thou shalt not judge others’ Twitter style

8. Thou shalt not copy other people’s contents

9. Thou shalt not spam

10.  Thou shalt not spread rumors

 

By Oscar Del Santo. http://bit.ly/Sjc5iI

Source. http://bit.ly/TlEylB


Via maxOz
more...
No comment yet.
Scooped by Katia Frolova
Scoop.it!

Social Culture Shock? A study comparing U.S., Japan, Germany

Social Culture Shock? A study comparing U.S., Japan, Germany | Social Mind | Scoop.it
This study looks at social media consumer and customer communications, interactions, and measuring methods of companies in the U.S., Japan and Germany.

 

Read the study here: www.socialmediadelivered.com/wp-content/uploads/2012/08/Social-Media-in-the-USA-Japan-and-Germany.pdf

more...
No comment yet.
Rescooped by Katia Frolova from AtDotCom Social media
Scoop.it!

How to Use Social Media Marketing to Make an Impact at Your Trade Show [Infographic]

How to Use Social Media Marketing to Make an Impact at Your Trade Show [Infographic] | Social Mind | Scoop.it

Via John van den Brink
more...
No comment yet.
Rescooped by Katia Frolova from Marketing Strategy and Business
Scoop.it!

12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | Social Mind | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


Via Giuseppe Mauriello
more...
No comment yet.