Step number one: sign up to social media site. Done. Step number two: create unique, yet appropriately catchy business handle that aptly coincides with my company. Yep – got it.
When you’re looking at the Internet as a way to grow your business, you can’t afford to follow statistics only. Use them as a guide, but then take the time to test. What will do your business good – more so than any statistic and number – is making sure every endeavor has the highest possibility of return: if not in business sales, in authority and publicity.