Social Mind
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Social Media Tips, Tools and Resources
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12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | Social Mind | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


Via Giuseppe Mauriello
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How to Market to Someone Who Knows Everything

How to Market to Someone Who Knows Everything | Social Mind | Scoop.it
People talk about Francis Bacon as the last person to know everything. Apparently, these people don't know any 15-year-old girls. Because these girls know everything. And they just can't believe we don't.
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Where Does Your Brand Story Fall in the Storytelling Matrix?

Where Does Your Brand Story Fall in the Storytelling Matrix? | Social Mind | Scoop.it
The team at Story Worldwide has developed a very useful and scientific approach to categorizing and developing brand stories. It’s called the Storytelling Matrix and they describe it best in the video below.

 

As you watch the video and listen to the examples, think about where your specific brand stories may fall — and begin to look for gaps. For example, your customer success stories or case studies may be more linear — that is, you don’t offer a way for the reader to interact. That’s fine, it’s difficult to interact with a piece of collateral that you pick up at a trade show! But, what could you do to make it more interactive? What about offering a webinar or a video of the case study that your audience could then participate in or share with others?


Via Gregg Morris, michel verstrepen
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Rescooped by Katia Frolova from WordPress Google SEO and Social Media
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The Colors Of The Top 100 Web Brands? [Infographic]

The Colors Of The Top 100 Web Brands? [Infographic] | Social Mind | Scoop.it
What Are The Colors Of The Top 100 Web Brands?

Via WordPress SEO & Social Media
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Do you know what social media platform is right for your brand?

Do you know what social media platform is right for your brand? | Social Mind | Scoop.it
Before you jump in head first, let’s have a look at what I think are the essential channels of the social media landscape and see what’s right for you. (Nice overview RT @Kaleb_Francis Do you know what social media platform is right for you?

Via Salah ALhaj Ahmed
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