Twitter has made its largest acquisition to date with the purchase of MoPub, a mobile advertising company, bolstering its ad sales platform as it prepares to go public in coming months, the FT reports.
As our attention spans are getting shorter and shorter & as more and more of us are head down checking our smartphones and status updates, it's getting harder for advertisers to get their products & services noticed.
What a hoot some of these billboards are! I thought they were very clever and many brought a smile to my face.
It's Friday -- get your imagination tickled -- and enjoy viewing these photos.
Despite its popularity, we haven’t seen many advertising campaigns done on Pinterest over the last few months. There’s been a few examples, but in recent times, this has died down considerably, which is a shame considering that the site is still as popular as ever.
However, we were pleasantly surprised to see this campaign for Japanese clothing brand UNIQLO which used the site in a simple yet effective manner. Created by New York advertising agency Firstborn, the Dry Mesh campaign pins long images together to create a seamless ad on the site and encompassing the entire screen.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.