Twitter has made its largest acquisition to date with the purchase of MoPub, a mobile advertising company, bolstering its ad sales platform as it prepares to go public in coming months, the FT reports.
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential.
Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely.
SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on:
• Reach: How Many MembersTime Investment Required
• Quality of Interaction (from a business perspective)
• Fun (our highly-scientific and proprietary research)
There's drama in the Twitterverse today thanks to a blog post from Twitter and another from LinkedIn that followed within minutes. Twitter's post re-emphasized something it had said over a year ago (amid similar drama), that it would not look fondly upon developers who use Twitter's APIs to "build client apps that mimic or reproduce the mainstream Twitter consumer client experience."
The difference this time around is that Twitter's post was immediately followed by the news that LinkedIn's Twitter integration would be ending. Since 2009, LinkedIn has displayed Tweets from its users within the LinkedIn site. Going forward, LinkedIn users will only be able to send tweets out, not view them within the site itself.
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
This piece and infographic was posted by Jason Miller for Marketto.The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.
Understanding each social network and what your business can gain from each one is essential.
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.
Twitter remains an enigma for many bloggers and businesses. Despite that. Twitter growth has accelerated since its inclusion in Apple's mobile operating system. To scale on social media the truth is that bigger is better.
Researchers at Harvard took the time to dig into our brains to figure out why 40 percent of our daily speech is centered around telling others what we think and feel. And the reason? Because it feels so good!
In a series of experiments, they compared the feeling one gets from eating food, getting money or having sex with the feeling one gets from disclosing information about oneself. The study revealed that the feeling one gets from all of the above is strikingly similar, they all give the same feel-good feeling. This explains why we tweet and update about ourselves so often. It seems that self-disclosure activates the mesolimbic dopaminergic system of the brain, which is associated with the same rewarding feeling as getting money or sex.
===> So Tweeps, now you know what to do when you have the blues: start tweeting and updating your status! <===