Social Mind
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Social Media Tips, Tools and Resources
Curated by Katia Frolova
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Social Mind | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

 

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

 

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

 

Intro:

 

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

 

Here are some highlights:

 

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

 

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

 

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

 

Here are the categories:

 

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

 

Engagers - These people have well-established social networks and are strong influencers of people they know personally

 

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

 

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/N4a2Km]


Via janlgordon, John van den Brink
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12 Keys to Success on Twitter

12 Keys to Success on Twitter | Social Mind | Scoop.it

Twitter was never designed to be a social network but it has become one.


In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

 

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

 

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet

 

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

 

Read more: http://bit.ly/LmNT9N


Via Martin Gysler
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Social Mind | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler, John van den Brink
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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Social Mind | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team

 

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

 

There is Work to Be Done Before Your Team Begins:

 

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

 

Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
Rescooped by Katia Frolova from Social Media and its influence
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5 Tips to Prevent Digital Burnout and Maintain Good Mental Health

5 Tips to Prevent Digital Burnout and Maintain Good Mental Health | Social Mind | Scoop.it

The Internet's reach is so pervasive, it feels as though it has always been around. The reality is that the web is still in its infancy, and we don't really understand the risks it poses to our mental health. In fact, various experts, such as Larry D. Rosen, a psychologist and author of "iDisorder," believe that personal gadgets are making us mentally ill and are exacerbating other problems such as narcissism, depression or obsessive-compulsive disorder. Other mental health professionals have already identified disorders ranging from "Facebook depression" to "phantom vibration syndrome."

 

Realistically, most of us don't have the luxury of disconnecting from the Internet, particularly communication professionals whose work depends more and more on it.

 

However, there are various things you can do to curtail the negative effects it may have and prevent digital burnout.

 

Read more:

http://www.pbs.org/mediashift/2012/06/5-tips-to-prevent-digital-burnout-and-maintain-good-mental-health-159.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+pbs/mediashift-blog+(mediashift-blog)&utm_content=Google+Reader

 


Via Gust MEES
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