Marty Note Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.
Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.
That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.
Social Media has become a critical piece of the overall SEO puzzle. Shares, likes, follows, and +1′s are all known to positively impact overall ranking for a website.
1. Geotagged Content: Check-Ins and Media #Check Ins are important indicators of your physical location
# Both Foursquare and Facebook offer the ability to check in from the business. Similar to how Google uses Web citations of your physical address for verifying location on Google Places and for local organic ranking, check ins have become a key part of their algorithm.
# Geotagged media is also key to verifying location - Most smartphones automatically geotag photos when they are taken. The vast majority of users either don’t know how to turn this feature off or simply don’t care. When they upload images to Flickr or videos to YouTube, it includes metadata about the time, date, and location of when the media was created.
2. Google+ Adds/Shares and +1s
Make no bones about it—Google+ is here to stay. Google+ activity and +1′s, as a whole, have been shown to be positively correlated to improved rankings on Google. Well, it has the same impact on local SEO.
3. Authority Reviewers On Social Sites
Sites like Yelp and Places are great for earning reviews about your business. It is, as usual, most important to get more reviews from authoritative or influential individuals. It is also important that those individuals provide high ratings on whatever review scale the sites use.
4. Twitter Followers/Mentions and Facebook Shares/Likes
Google combines your ability to influence your social network as a whole with the above to decide which sites are most important to rank in any particular locale.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.