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Social Media Tips, Tools and Resources
Curated by Katia Frolova
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How SEO Tactics Have Changed And What You Should Be Doing

How SEO Tactics Have Changed And What You Should Be Doing | Social Mind | Scoop.it

SEO has changed a lot over the years to be a lot better not for computers, but for people.

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Rescooped by Katia Frolova from AtDotCom Social media
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Google Ranking Factors Visualized [Infographic]

Google Ranking Factors Visualized [Infographic] | Social Mind | Scoop.it

Marty Note
Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.

Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.

That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.


Via Martin (Marty) Smith, John van den Brink
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Testing Negative SEO - Does Negative SEO Really Work? [Infographic]

Testing Negative SEO - Does Negative SEO Really Work? [Infographic] | Social Mind | Scoop.it

Does Negative SEO really work?

 

 

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

 

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

 

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

 

Read Methodology and Stats here:  http://bit.ly/MvW7fW ;

By TastyPlacement - http://bit.ly/KBn2qJ ;

Source: http://bit.ly/MvW7fW ;


Via maxOz
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maxOz's comment, June 11, 2012 5:54 AM
Guillaume, Thanks for your input. Tasty Placement don't include recovery information, I'm sure recovery would occur but at a cost.
It is scary to think that for literally "peanuts" you could destroy a competitors site, Cheers Michele
maxOz's comment, June 11, 2012 5:55 AM
Ralph, thanks for your comments and input, with appreciation, Michele x
malek's comment, June 11, 2012 8:00 AM
appreciate support.
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Ways Social Media Impacts SEO [For Local Business]

Social Media has become a critical piece of the overall SEO puzzle. Shares, likes, follows, and +1′s are all known to positively impact overall ranking for a website.

 

1. Geotagged Content: Check-Ins and Media #Check Ins are important indicators of your physical location

 

# Both Foursquare and Facebook offer the ability to check in from the business. Similar to how Google uses Web citations of your physical address for verifying location on Google Places and for local organic ranking, check ins have become a key part of their algorithm.

# Geotagged media is also key to verifying location - Most smartphones automatically geotag photos when they are taken. The vast majority of users either don’t know how to turn this feature off or simply don’t care. When they upload images to Flickr or videos to YouTube, it includes metadata about the time, date, and location of when the media was created.

 

2. Google+ Adds/Shares and +1s

 

Make no bones about it—Google+ is here to stay. Google+ activity and +1′s, as a whole, have been shown to be positively correlated to improved rankings on Google. Well, it has the same impact on local SEO.

 

3. Authority Reviewers On Social Sites

 

Sites like Yelp and Places are great for earning reviews about your business. It is, as usual, most important to get more reviews from authoritative or influential individuals. It is also important that those individuals provide high ratings on whatever review scale the sites use.

 

4. Twitter Followers/Mentions and Facebook Shares/Likes

 

Google combines your ability to influence your social network as a whole with the above to decide which sites are most important to rank in any particular locale.

 

by Tommy Landry @tommy_landry

 

Source: http://www.searchenginejournal.com/ways-social-media-impacts-seo/48671/

 

 

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Rescooped by Katia Frolova from Internet Marketing Strategy 2.0
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Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Social Mind | Scoop.it

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

 

Informative. Useful. 8/10

 

Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/

 

 


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Updated for 2012: The Beginner's Guide to SEO

Updated for 2012: The Beginner's Guide to SEO | Social Mind | Scoop.it
SEO strategies have gone through incredible amounts of evolution over the last year.
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Rescooped by Katia Frolova from digital marketing strategy
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15 Ways to Integrate Gamification Features into Your SEO Strategy

15 Ways to Integrate Gamification Features into Your SEO Strategy | Social Mind | Scoop.it

You either have to build very small Gamified features  or devise a beautiful, unique experience with Gamification elements engineered in at the core.


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