Like all new technology, social media changes fast. Very fast. Just trying to keep your head around all of the different platforms, how to approach them a
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The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites.
This piece and infographic was posted by Jason Miller for Marketto.The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.
Understanding each social network and what your business can gain from each one is essential.
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.
See infographic here: [http://bit.ly/Q0L15N]
Pinterest Marketing: How businesses can promote Pinterest on their Facebook fan page.
Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.
Here are five ways to use Facebook to build your Pinterest following:
#1: Get a Pinterest Tab for Your Facebook Fan Page
#2: Post Pinterest Links as Updates on Your Facebook Page
#3: Promote Specific Boards on Your Facebook Page
#4: How to Promote a Particular Pin
#5: Promote Your Pinterest Contests on Facebook
By Melanie Duncan
Pinterest has really exploded in recent months and HSN Home Decor has done a little bit of research to find out how it, and other social media sites, are revolutionizing the home décor industry.
The infographic, ‘How Social Media Is Revolutionizing Home Décor,’ takes a look at the ways in which consumers are using sites like Pinterest, Facebook, Houzz, Homemint and others “to find inspiration, plan projects and perpetuate their home décor addiction.”
Despite its popularity, we haven’t seen many advertising campaigns done on Pinterest over the last few months. There’s been a few examples, but in recent times, this has died down considerably, which is a shame considering that the site is still as popular as ever.
Via John van den Brink
There’s nothing quite like Pinterest when it comes to eye candy. And few sites, if any, have more stunning photography than Jetsetter.
So it’s not surprising that Jetsetter’s most recent initiative was a “pin it to win it” Pinterest contest. It’s also not surprising that the contest performed very well. Pinterest is the darling of the interwebs, with staggering referral traffic and a rapidly growing user base, and it’s natural that stunning travel photos spread like wildfire on the social media platform.
Via John van den Brink
Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely.
SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on:
• Reach: How Many MembersTime Investment Required
• Quality of Interaction (from a business perspective)
• Fun (our highly-scientific and proprietary research)
Via WordPress SEO & Social Media
Pinterest is growing at record speed as more individuals and businesses are paying attention to this unique, image-based social networking platform. While Pinterest’s terms of service clearly state that direct sales content is not allowed on the site, that doesn’t mean businesses can’t get creative and use Pinterest to build their brands and drive revenue.
Here are 10 creative ways that you can use Kissmylilstar your social media marketing mix.
Via Gerrit Bes
Pinterest Case Study: How Sony uses Pinterest to drive sales, increase brand affinity and grow their community.
Here are 6 things Sony did to make Pinterest work for them.
#1: Research What People are Already Pinning
When they began research to find out what people were already pinning about Sony, they found a nascent community that was pinning not only Sony products, but also ads, logos, pictures taken with their Sony cameras and all manner of creative expression related to the brand. Launching a brand page seemed like a natural extension.
#2: Involve Employees and Internal Team from the Start
When they felt they had a solid base of content, they launched the Pinterest Sony brand page both internally and externally at the same time, taking advantage of their biggest base of Sony fans—their employees—with an internal contest.
#3: Make Your Website Pinterest-Friendly
Adding the Pin It button increased the number of pins from the Sony site about tenfold over what it had been before.
#4: Plan a Strategic Mix of Boards
To craft the Sony Pinterest presence, the team created a mix of lifestyle and fun pages interspersed with commercial product pages.
#5: Create Original Content and Exclusive Programs
Sony created its first content specifically for Pinterest on the Sony Art board, bringing in a photographer and art director to create the image of Sony cameras arranged in a heart shape to give the Pinterest community something they couldn’t find anywhere else. Reaction was positive, generating repins, likes and comments.
#6: Promote Through Other Channels
Currently the team is taking advantage of tools like Pinreach and Curalate to help monitor their brand, but the most effective tactic so far to drive users to the Pinterest page has been to get the message out on other media.Sony has posted on their other social platforms, used email blasts and media releases, written about it on their own blog and reached out to other bloggers in an effort to find followers.
By Louise Julig https://twitter.com/thoughtshappen
This is the year of the image, particularly photographs.
At the heart of this trend is Pinterest, an image-based social media network that’s experienced explosive growth in the last six months.
For marketers, Pinterest’s power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs.
Here are 5 Tips to Be Pinworthy:
• Create great images.
As with any other form of social media, you need valuable content. This means no promotions! Understand your audience is on Pinterest through the use of your social media persona. Rather, translate your business’ information into visual presentations to build engagement. Take time to brainstorm how and what to present on Pinterest.
• Integrate your brand into your images.
Think of your brand in terms of a 360-degree view. This means use your firm’s colors and typeface. Show your company’s visual style. Go a step further to think about color and presentation. Since this represents your brand, consider the use of professional photographs and graphics. This is an element you may need to budget for going forward. Also, incorporate your URL or other recognizable watermark in case the image is disconnected from its source link.
• Check your rights to use the image.
Here’s where it pays to be friends with legal if you’re in a large organization. Your firm may not have legal rights to use older photographs and content. Therefore, start to think about how to extend your content going forward with extended copyright.
• Optimize your image to achieve your goals.
Associate great content with the image when people click. As Kelby Carr, author of Pinterest for Dummies recommended at BlogWorld Expo New York, have additional related content so that people find related information when they click through. Offer information such as a tutorial or recipe.
• Make your content easy to pin.
Remember, if your audience has to think about pinning your images, chances are it won’t happen. Include a “Pin It” button to remind readers.
By Heidi Cohen http://heidicohen.com/ ;