This piece and infographic was posted by Jason Miller for Marketto.The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.
Understanding each social network and what your business can gain from each one is essential.
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.
“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.
Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely.
SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on:
• Reach: How Many MembersTime Investment Required
• Quality of Interaction (from a business perspective)
• Fun (our highly-scientific and proprietary research)
There's drama in the Twitterverse today thanks to a blog post from Twitter and another from LinkedIn that followed within minutes. Twitter's post re-emphasized something it had said over a year ago (amid similar drama), that it would not look fondly upon developers who use Twitter's APIs to "build client apps that mimic or reproduce the mainstream Twitter consumer client experience."
The difference this time around is that Twitter's post was immediately followed by the news that LinkedIn's Twitter integration would be ending. Since 2009, LinkedIn has displayed Tweets from its users within the LinkedIn site. Going forward, LinkedIn users will only be able to send tweets out, not view them within the site itself.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.