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Social Mind
Social Media Tips, Tools and Resources
Curated by Katia Frolova
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Rescooped by Katia Frolova from AtDotCom Social media
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A Field Guide to the Wonderful World of Clients

A Field Guide to the Wonderful World of Clients | Social Mind | Scoop.it
If your company has ever worked with a tough client, you know what a nightmare it can be.Too often, clients have unrealistic expectations or offer zero insight as to what they want.

Via John van den Brink
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Alessio Manca's comment, December 8, 2012 4:20 AM
Fantastic!
Nikola Pohlupkov's comment, December 8, 2012 4:28 AM
a good one ;) right?
Alessio Manca's comment, December 8, 2012 4:57 AM
Indeed Nikola, TYVM!
Rescooped by Katia Frolova from AtDotCom Social media
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Social Mind | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler, John van den Brink
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Rescooped by Katia Frolova from Landing Page World
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Step-by-Step Guide To Create SEO Landing Page That Converts

Step-by-Step Guide To Create SEO Landing Page That Converts | Social Mind | Scoop.it

 

Excerpt from the article:

 

Let’s get started with our step-to-step guide for creating SEO landing page (that converts!

 

Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic

 

To deepen the points just mentioned read the full article here: http://areahouse40.com/seo-landing-page/


Via Agostino Caniato
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Katia Frolova's comment, August 28, 2012 11:02 AM
Liked the pic :)
Suggested by Johi
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Updated for 2012: The Beginner's Guide to SEO

Updated for 2012: The Beginner's Guide to SEO | Social Mind | Scoop.it
SEO strategies have gone through incredible amounts of evolution over the last year.
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