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Social Media Tips, Tools and Resources
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Google like a boss.

Google like a boss. | Social Mind | Scoop.it
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The Art Of Seducing Google With Great Content

The Art Of Seducing Google With Great Content | Social Mind | Scoop.it

In this comprehensive article Mustafa, outlines various methods to create compelling content to gain targeted traffic that converts.

Here is the Table Of Contents that breaks down his recommendations:

Table of Contents 

1 Content: The Currency to Rank 2 Creating Remarkable Content that Works 2.1 Have a Passion for Giving 2.2 Become a Problem Solver 2.3 Share Your Results 3 Leveraging Third Party Sources 3.1 Embrace Content Curation 3.2 Use Content Syndication 3.3 Get Expert Insight 4 Attracting Quality Links 4.1 Create Actionable List Posts 4.2 Publish a Manifesto 4.3 Put Best Content First 5 Building Real Authority 5.1 Find Your Awesomeness 5.2 Be a True Guru 5.3 Connect to Influencers

 

I have focused on "Content Curation" as this category is dear to most:

 

3.1 Embrace Content Curation

The information age has brought in a lot of clutter. And the junk on the Internet is only contributing to it.

People online are tired of wading through useless information. They don’t want to waste time anymore. What they want is knowledge they can use.

No wonder “content curation” (the process of discovering, organizing and sharing information) has gained such traction.

Proper curation helps you give your readers useful content in a structured and systematic manner. In other words, it takes away the ‘clutter’.

Man has always craved organization. Because organization gives clarity. And clarity leads to action.

By embracing curation, you’ll be able to create resourceful content. Build a stronger foundation for your website. And of course, impress your readers with your organizational skills.

However, quality content curation isn’t about collecting a bunch of related links and putting them in one place. It’s not even about copy-pasting parts of other articles from various sites or blogs.

It’s about curating the most relevant content and adding your own valuable insight to it.

If your curated content is the meat (no offence to all you vegetarians) then your opinions or ideas form the bread that goes around it. Which makes your content tasty and appealing to your readers.

 

By  Mustafa Khundmiri. http://bit.ly/SWp0Vs

Source. http://bit.ly/SU8XZF


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Ways Social Media Impacts SEO [For Local Business]

Social Media has become a critical piece of the overall SEO puzzle. Shares, likes, follows, and +1′s are all known to positively impact overall ranking for a website.

 

1. Geotagged Content: Check-Ins and Media #Check Ins are important indicators of your physical location

 

# Both Foursquare and Facebook offer the ability to check in from the business. Similar to how Google uses Web citations of your physical address for verifying location on Google Places and for local organic ranking, check ins have become a key part of their algorithm.

# Geotagged media is also key to verifying location - Most smartphones automatically geotag photos when they are taken. The vast majority of users either don’t know how to turn this feature off or simply don’t care. When they upload images to Flickr or videos to YouTube, it includes metadata about the time, date, and location of when the media was created.

 

2. Google+ Adds/Shares and +1s

 

Make no bones about it—Google+ is here to stay. Google+ activity and +1′s, as a whole, have been shown to be positively correlated to improved rankings on Google. Well, it has the same impact on local SEO.

 

3. Authority Reviewers On Social Sites

 

Sites like Yelp and Places are great for earning reviews about your business. It is, as usual, most important to get more reviews from authoritative or influential individuals. It is also important that those individuals provide high ratings on whatever review scale the sites use.

 

4. Twitter Followers/Mentions and Facebook Shares/Likes

 

Google combines your ability to influence your social network as a whole with the above to decide which sites are most important to rank in any particular locale.

 

by Tommy Landry @tommy_landry

 

Source: http://www.searchenginejournal.com/ways-social-media-impacts-seo/48671/

 

 

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Google Ranking Factors Visualized [Infographic]

Google Ranking Factors Visualized [Infographic] | Social Mind | Scoop.it

Marty Note
Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.

Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.

That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.


Via Martin (Marty) Smith, John van den Brink
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