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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Social Mind | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.

 

Understanding each social network and what your business can gain from each one is essential.

 

It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


See infographic here: [http://bit.ly/Q0L15N]


Via janlgordon
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Generate More Leads with B2B Social Media [Infographic]

Generate More Leads with B2B Social Media [Infographic] | Social Mind | Scoop.it

Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. 


Via Jonha Revesencio
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LinkedIn Vs Facebook: Who's The Best At B2B [Infographic]

LinkedIn Vs Facebook: Who's The Best At B2B [Infographic] | Social Mind | Scoop.it
We've said it on the blog many times before, but if you're looking for a place to do B2B, LinkedIn is the place to go.

Via John Boitnott
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Rescooped by Katia Frolova from AtDotCom Social media
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Social Mind | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

 

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

 

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

 

Intro:

 

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

 

Here are some highlights:

 

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

 

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

 

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

 

Here are the categories:

 

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

 

Engagers - These people have well-established social networks and are strong influencers of people they know personally

 

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

 

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/N4a2Km]


Via janlgordon, John van den Brink
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6 "Compelling" Reasons A Blog Should Be The Center Of Any Social Content Strategy

6 "Compelling" Reasons A Blog Should Be The Center Of Any Social Content Strategy | Social Mind | Scoop.it

Despite the many business benefits of blogging - http://bit.ly/KwkATh , it remains an underutilized tactic.

 

Recent research shows - http://bit.ly/Kwkpr6 - that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

 

Tom Pick - presents six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts:

 

#1. Search engine optimization (SEO)

#2. Fresh content

#3. Flexibility

#4. Ownership

#5. Leads

#6. Content that makes all other tactics more effective

 

”Companies that blog have 79% more Twitter followers than those that don’t…The relationship between blogging and Twitter followers is particularly strong for small businesses…small businesses that blog on average have 102% more Twitter followers than those who don’t.” [Hubspot - http://bit.ly/KwnnvW]

 

Given all of these benefits, why have so many firms still not embraced blogging?

 

Source: http://bit.ly/Kwkhb8

By Tom Pick - http://bit.ly/AlEGEH


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