 Your new post is loading...
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.We’ve spent the past few years as marketers wrapping our brains around the changing landscape. In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.
If your company has ever worked with a tough client, you know what a nightmare it can be.Too often, clients have unrealistic expectations or offer zero insight as to what they want.
Via John van den Brink
Last week, I had the pleasure of facilitating a round table of executives in the Boston area who are responsible for leading the digital agenda at their companies. One of the hottest topics we covered was how mobile is blurring the boundary between a product experience itself and the marketing, sales and service around it. For many products, digital channels have been thought of as exactly that -- channels for reaching a customer and helping them along their decision journey. But mobile is now creating a blend of product and experience that supersedes the idea of channel delivery. Read more: http://www.linkedin.com/today/post/article/20121109044008-1816165-who-is-your-chief-engagement-officer
How can I get more traffic?” is one of the MAIN questions people ask me day in and day out. Looking for “traffic” is a HUGE mistake. Why?
Social media measurement is quite immature, just as Web analytics was back in the mid-1990s. It will evolve quickly as marketers attempt different approaches and hold enterprise measurement firms accountable to help make sense of all the activity data generated by social media interactions. In turn, social media can seem very challenging, and at times even impossible, to measure with regard to its effects.
Katia: An excellent list with numerous examples. It will definitely help you understand what works best on Twitter and find inspiration for your own tweets.
Trying to add a stunning custom tab to your page but don’t know how? Here are 7 facebook apps with templates even none-coders can use for an impressive result. Katia: If you are looking for tools that can help you create professional looking Facebook tabs, I highly recommend you to check out this list: http://www.wchingya.com/2012/01/facebook-applications-custom-tabs.html
The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites. Source: http://www.ceo.com/marketing/infographic-a-ceos-guide-to-pinterest/#ceoid=edce262
Social Media has become a critical piece of the overall SEO puzzle. Shares, likes, follows, and +1′s are all known to positively impact overall ranking for a website. 1. Geotagged Content: Check-Ins and Media #Check Ins are important indicators of your physical location # Both Foursquare and Facebook offer the ability to check in from the business. Similar to how Google uses Web citations of your physical address for verifying location on Google Places and for local organic ranking, check ins have become a key part of their algorithm. # Geotagged media is also key to verifying location - Most smartphones automatically geotag photos when they are taken. The vast majority of users either don’t know how to turn this feature off or simply don’t care. When they upload images to Flickr or videos to YouTube, it includes metadata about the time, date, and location of when the media was created. 2. Google+ Adds/Shares and +1s Make no bones about it—Google+ is here to stay. Google+ activity and +1′s, as a whole, have been shown to be positively correlated to improved rankings on Google. Well, it has the same impact on local SEO. 3. Authority Reviewers On Social Sites Sites like Yelp and Places are great for earning reviews about your business. It is, as usual, most important to get more reviews from authoritative or influential individuals. It is also important that those individuals provide high ratings on whatever review scale the sites use. 4. Twitter Followers/Mentions and Facebook Shares/Likes Google combines your ability to influence your social network as a whole with the above to decide which sites are most important to rank in any particular locale. by Tommy Landry @tommy_landry Source: http://www.searchenginejournal.com/ways-social-media-impacts-seo/48671/
Here are some interesting Google+ stats: • 250 million Google+ accounts, 150+ million active users, 50% sign on daily • 69.4% male (see the image above) • Most Google+ users are mobile, not desktop users How Google+ can help you: • Improve your search results in Google • Bring social connections into your YouTube videos • Add a CRM experience into Gmail and Google Calendar • Build connections through Google Hangouts By Michael Stelzner Full article: http://www.socialmediaexaminer.com/google-plus-future/
Social media news and new developments making social media marketing easier. #1 Twitter Releases New Ad Features: Twitter adds two new enhancements that advertisers frequently request—follower growth reporting and manual Promoted Tweet selection. #2 Scoop.it Integrates With SlideShare: The publishing-by-curation platform Scoop.it integrates with SlideShare. You can now easily curate SlideShare presentations relevant to your interests. #3 iPhone Users Get a New YouTube App: The official YouTube app for iPhone and iPod Touch brings users more videos and more ways to share them. And more tips to help you optimaze your social media: http://www.socialmediaexaminer.com/new-twitter-ad-features/ By Cindy King
The power of twitter is being able to broadcast your message to a large following.The infographic focuses on ethically responsible ways to promote yourself. Click here to view the infographic: http://twiends.com/get-more-twitter-followers
|
Earlier this week, Gartner Research released a study with the headline “Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.” Despite the 80% failure rate in 2014, in 2015 Gartner believes “40% of Global 1000 corporations will use gamification as the primary mechanism to transform primary business operations. By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty. By 2017 50% of Global 1000 will use gamification and learning for recruitment processes. A gamification program will be a key organizational enabler for 75% of enterprise-oriented dev ops initiatives, up from less than 1% today.”
By Adam Chapman
Facebook Global Brand Pages is a new structure for brand pages that allow global brands to maintain a single fan page with localized experiences for users in different countries. This is one of the biggest innovations to brand pages since timeline. Brands can now have the ability to communicate with customers all over the world. global pages have a unified Like and People Talking About this count, but the language, profile image, cover photo, posts and tabs can differ by region. Users who visit a global page are automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu. The global pages structure will include localized pages for specific markets and a default page for all other markets. More on: http://www.capturetheconversation.com/read/facebook-adds-new-global-brand-pages
You potential Facebook fans are looking for a great presence on your page. If you're doing anything on this list, they're likely turning away from you. 1) Too Many Posts 2) Not Enough Posts 3) Irrelevant Content 4) Not Replying to Questions 5) Scheduling Posts More details: http://savvysexysocial.com/2012/11/09/facebook-fans-turning-away/
‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithmhas helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. By Mai Bruun Poulsen Read the full article: http://www.mindjumpers.com/blog/2012/11/facebook-superfans/
In social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However, who has the time to run 78 different social networks? So you have to make a choice. So which network do you choose? By Antoine Grebert
According to a recent study, not only does the US have a lower percentage of households with personal computers, but also offers slower bandwidth per user than countries such as Canada, Ireland, Sweden, Japan, and others. Read more: http://edudemic.com/2012/10/10-countries-effectively-internet/
Via Gust MEES, Dominique-Alain JAN, Jack Patterson, michel verstrepen, John van den Brink
Facebook is constantly iterating so it can be tough to stay on top of trends. That’s why resources like Social Fresh are essential to anyone in a social marketing role. 1. Decide which content is best -- Sometimes a photo will do and others its all about the written word. 2. Tag your content -- When you post ANYTHING on Facebook that mentions a person, place or thing with a Facebook page, tag them. 3. Schedule, when appropriate -- The lifespan of a Facebook post is near 23 hours (compared to Twitter which is less than hour). So, maximize the amount of eyeballs that will see your content. 4. Collaborate with your team -- Two virtual heads are better than one, so collaborate to produce the most engaging content possible. 5. Sometimes you have no idea what will go “viral”. 6. Get your team on board to share that link -- This isn’t permission to create your own personal Spamalot, but when multiple people share a link it creates a related news feed, thus increasing your chances to be seen. 7. Promote your post. 8. Remember the two things people want most. There are really only two reasons most people “like” brand pages: #1 They are already a fan of in real life and want to show their affiliation; #2 To get deals and discounts. 9. Plan a realtime, live event -- One of the great ways to engage your audience is to create content that has a longer life in your stream than a standard post. By Sarah Evans Full article: http://socialfresh.com/facebook-tips/
Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely. SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on: • Reach: How Many MembersTime Investment Required • Quality of Interaction (from a business perspective) • Fun (our highly-scientific and proprietary research) Source: sdlsm2.com
Via WordPress SEO & Social Media
Adaptive Sales Coach represents a new class of mobile business application for the iPhone and iPad. The app is designed to go beyond the simple contact and task management features of other sales apps providing sophisticated tools that actually coach you to sell better. Adaptive Sales Coach will help you to profile your prospects and give you individualized coaching advice based on your own selling style directly on your iPhone or iPad that will help you to sell smarter and with more confidence. This is a ground breaking iPhone and iPad business App that will make you and your sales team more successful, and all for the price of a single cup of coffee--no monthly subscriptions or additional costs.
Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click... Today's customer is only a click away from obtaining a huge variety of information about your brand and the things that you sell. This highly informed customer wants you to know as much about them as they know about you. This is because great interactions with customers begins with knowing your customers wants and needs. Given that you aren't able to meet each and every one of them, how can you achieve this? The answer is through research: studies in social psychology and customer satisfaction reveal consistent patterns of human behavior and the thoughts that people hold about the brands they interact with. Help Scout showcases in this Infographic, 10 of the most important things that your customers wish you knew about them By Help Scout. http://bit.ly/Oq55cy Source. http://bit.ly/PkskHl
Via maxOz
Consistent branding across your website, print, video, website, and social media accounts is essential. It becomes even more difficult when each of those medium’s creative require different sizes, color, software, time, and expertise to produce. There are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers. The problem is that each one requires varying sizes of branded imagery to show off your brand, products, and services. It’s getting tough to keep track of it all. Original Ginger, created an Infographic that references to imagery you’ll need for all of the major social media platforms. Use this to work with your agency or have your design team prepare your creative so that you can have one look and feel to your brand across them all. Quick Summary: Facebook Cover: 851 x 315 Facebook Profile: 200 x 200 Facebook App Boxes: 111 x 74 Twitter Background: 2000 x 1200 Twitter Profile: 128 x 128 LinkedIn Profile: 200 x 200 LinkedIn Company Banner: 640 x 220 YouTube Avatar: 1600 x 1600 YouTube Channel Background: 1500 x 2000 or 1200 x 2500 Pinterest Avatar: 180 x 180 Pinterest Image Max Width & Height: 554 & 5000 Google+ Banner: 940 x 180 Google+ Profile: 250 x 250 Google+ Company Banner: 110 x 110 By Lisa Ostrowercha. http://bit.ly/SdAPTf Source. http://bit.ly/Oi9Pko
Via maxOz
|
