Digital place-based media allows brand marketers to reach key customers at a particular moment. Find out how content marketing follows an on-the-go audience.
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Digital marketing for travel, MICE, tourism, hospitality, destination and event marketing
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This is exactly what happened this week with Indian online travel agency Cleartrip - turning the tables on its retained agency by slamming it in a blog post just after terminating the partnership. Delete the scoop?
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A new content-discovery app SPUN is the latest to bring location-specific content to smartphones. Delete the scoop?
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Are m-tourism services and apps truly meeting visitors’ expectations? Based on its reference global benchmarking survey TRAVELSAT© Competitive Index, TCI Research reports that destinations still ha... Delete the scoop?
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It was only going to be a matter of time before Seoul's tourism bods decided to get a piece of the Gangnam Style action... Delete the scoop?
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OK, yesterday's post How PR works was a bit tongue-in-cheek. I don't really think PR is merely the process which encourages me to see a link, read an article, watch a video interview, then buy a Bryan Ferry album with... Delete the scoop?
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I can’t even begin to remember the number of times I have heard hoteliers talk about the need to get more direct business, preferably through their own hotel websites. Delete the scoop?
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How can Pinterest for business work for your hotel. A guide to the new possibilities for businesses and why it's an ideal channel to promote your hotel. Delete the scoop?
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The idea is that like attracts like, and that both hosting and stay with other entrepreneurs can invigorate ideas, encourage connections, and facilitate cross-pollination across segments and industries. Delete the scoop?
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"With the speed that Google are updating the algo these days I don’t see sites that only have syndicated content lasting another year. With this in mind, I implore those of you that are responsible for developing online content to engage with travel bloggers. Via Crossmint Delete the scoop?
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Recently, a client asked me the following question: "How do we best handle questions via Twitter at our next event?" The event was a panel discussion with a large live audience. Delete the scoop?
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The spread is on the increase? The desire to travel is ever-increasing. This was confirmed by UNWTO – UN World Tourism Organization, which forecasted a steaming summer for 2012, and not just in regard to the weather! Delete the scoop?
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a news aggregator on singapore from alternative sources (RT @mrbrown: No surprises there.RT @sgdriver: Singapore ranks highest for mobile social media use in the world http://t.co/8Zy5siue...)... Delete the scoop?
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An interview with The Social Traveler, a social media consultant who decided to go on a trip around the world driven by social media. Delete the scoop?
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Playing video games is mostly a matter of pressing buttons and toggling joysticks in certain patte... Delete the scoop?
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Readers often ask what kinds of guest posts we like to run on the site and how best to pitch those pieces. Read this for the answers to those and other commonly asked questions about our guest-post process. Delete the scoop?
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How can Pinterest for business work for your hotel. Delete the scoop?
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Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers. Delete the scoop?
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"Today businesses in the travel and tourism industry face increasing challenges to achieve a favorable rank position and improve PPC performance, as costs have increased dramatically while conversion rates have declined. In the past, a well-funded campaign was often all that was required to obtain a sufficient number of clicks and conversions. Now, tactics that were once successful are no longer generating the desired number of conversions while cost per click has increased significantly. If sponsored ads are not accurately targeting high performing keywords, advertising costs can escalate quickly, resulting in diminishing ROI." http://t.co/7Lw16Tou .. Via Crossmint Delete the scoop?
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Amadeus has signed a memorandum of understanding stating it will participate in the TOURISMlink project. Delete the scoop?
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