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Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0
Digital marketing for travel, MICE, tourism, hospitality, destination and event marketing
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Content Marketing | On-the-Go Audience

Content Marketing | On-the-Go Audience | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
Digital place-based media allows brand marketers to reach key customers at a particular moment. Find out how content marketing follows an on-the-go audience.
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Realised your PR agency is spamming valuable contacts? Fire it and then tell the world

Realised your PR agency is spamming valuable contacts? Fire it and then tell the world | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
This is exactly what happened this week with Indian online travel agency Cleartrip - turning the tables on its retained agency by slamming it in a blog post just after terminating the partnership.
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Contextual content: SPUN spins tales of the city into a multi-faceted mobile app

Contextual content: SPUN spins tales of the city into a multi-faceted mobile app | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
A new content-discovery app SPUN is the latest to bring location-specific content to smartphones.
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Global Tourism Survey: Visitors Expect Better Digital & Mobile Experience

Global Tourism Survey: Visitors Expect Better Digital & Mobile Experience | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
Are m-tourism services and apps truly meeting visitors’ expectations? Based on its reference global benchmarking survey TRAVELSAT© Competitive Index, TCI Research reports that destinations still ha...
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Tourist board wants your Gangnam Style experience for Seoul push [VIDEO]

Tourist board wants your Gangnam Style experience for Seoul push [VIDEO] | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
It was only going to be a matter of time before Seoul's tourism bods decided to get a piece of the Gangnam Style action...
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mediations: So what is PR, anyway...? (Remake/Remodel)

mediations: So what is PR, anyway...? (Remake/Remodel) | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
OK, yesterday's post How PR works was a bit tongue-in-cheek. I don't really think PR is merely the process which encourages me to see a link, read an article, watch a video interview, then buy a Bryan Ferry album with...
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If you do not have a blog, your hotel website is dead | Tnooz

If you do not have a blog, your hotel website is dead | Tnooz | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
I can’t even begin to remember the number of times I have heard hoteliers talk about the need to get more direct business, preferably through their own hotel websites.
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How to profit from Pinterest for Business as a hotel (pt. 1) | Olery

How to profit from Pinterest for Business as a hotel (pt. 1) | Olery | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
How can Pinterest for business work for your hotel. A guide to the new possibilities for businesses and why it's an ideal channel to promote your hotel.
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A new way to stay: Startup Stay connects galavanting entrepreneurs together with locals | Tnooz

A new way to stay: Startup Stay connects galavanting entrepreneurs together with locals | Tnooz | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
The idea is that like attracts like, and that both hosting and stay with other entrepreneurs can invigorate ideas, encourage connections, and facilitate cross-pollination across segments and industries.
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Developing lasting relationships with local tourism boards

Lola (Akinmade) Åkerström...

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Developing lasting relationships with local tourism boards

Lola (Akinmade) Åkerström...

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Online travel content – now is the time to take it REALLY seriously. With bloggers. Please « Tnooz

Online travel content – now is the time to take it REALLY seriously. With bloggers. Please « Tnooz | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it

"With the speed that Google are updating the algo these days I don’t see sites that only have syndicated content lasting another year.

With this in mind, I implore those of you that are responsible for developing online content to engage with travel bloggers.

Read more at http://www.tnooz.com/2012/10/26/news/online-travel-content-now-is-the-time-to-take-it-really-seriously-with-bloggers-please/?"


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Three Ways to Use Twitter for Q&A at a Live Event | Social Media Today

Recently, a client asked me the following question: "How do we best handle questions via Twitter at our next event?" The event was a panel discussion with a large live audience.
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IT says new BIT – IT means new business

IT says new BIT – IT means new business | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
The spread is on the increase? The desire to travel is ever-increasing. This was confirmed by UNWTO – UN World Tourism Organization, which forecasted a steaming summer for 2012, and not just in regard to the weather!
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Singapore News Alternative: Singapore ranks highest for mobile social media use in the world

Singapore News Alternative: Singapore ranks highest for mobile social media use in the world | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
a news aggregator on singapore from alternative sources (RT @mrbrown: No surprises there.RT @sgdriver: Singapore ranks highest for mobile social media use in the world http://t.co/8Zy5siue...)...
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Travopia: What Travel Companies Should Know About Microsoft's New Social Network - So.Cl

Travopia: What Travel Companies Should Know About Microsoft's New Social Network - So.Cl | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
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Putting the 'Social' in Travel with The Social Traveler | Olery

Putting the 'Social' in Travel with The Social Traveler | Olery | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
An interview with The Social Traveler, a social media consultant who decided to go on a trip around the world driven by social media.
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Silvia Muntanyola Badia's curator insight, June 5, 9:33 AM

Una entrevista antiga però interessant realitzada per Emile Breure sobre una manera molt "social" de viure la vida...us la perdeu?

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Press A to Jump - Deus Ex Machinatio - Andrea Phillips

Press A to Jump - Deus Ex Machinatio - Andrea Phillips | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
Playing video games is mostly a matter of pressing buttons and toggling joysticks in certain patte...
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Have an idea for a great guest post? Here's what you need to know

Have an idea for a great guest post? Here's what you need to know | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
Readers often ask what kinds of guest posts we like to run on the site and how best to pitch those pieces. Read this for the answers to those and other commonly asked questions about our guest-post process.
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How to profit from Pinterest for Business as a hotel (pt. 2) | Olery

How to profit from Pinterest for Business as a hotel (pt. 2) | Olery | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
How can Pinterest for business work for your hotel.
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For hotels, social media is a customer service channel, not a distribution channel

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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Performance Driven Tourism Marketing

"Today businesses in the travel and tourism industry face increasing challenges to achieve a favorable rank position and improve PPC performance, as costs have increased dramatically while conversion rates have declined. In the past, a well-funded campaign was often all that was required to obtain a sufficient number of clicks and conversions. Now, tactics that were once successful are no longer generating the desired number of conversions while cost per click has increased significantly. If sponsored ads are not accurately targeting high performing keywords, advertising costs can escalate quickly, resulting in diminishing ROI." http://t.co/7Lw16Tou ..


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Finding your travel blog's voice

Lola (Akinmade) Åkerström...

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iVisitorGuide: Special Report on Google acquiring Frommer’s: 4 things a CVB or DMO should do right now

iVisitorGuide: Special Report on Google acquiring Frommer’s: 4 things a CVB or DMO should do right now | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it

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Amadeus signs up for EC TOURISMlink project

Amadeus signs up for EC TOURISMlink project | Online Travel, MICE 2.0, Tourism 2.0, Hospitality 2.0, Destinations 2.0 and Events 2.0 | Scoop.it
Amadeus has signed a memorandum of understanding stating it will participate in the TOURISMlink project.
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