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Rescooped by Mercor from Just Story It! Biz Storytelling
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Turn your Elevator Pitch into a “Here’s the difference my work makes” story

Turn your Elevator Pitch into a “Here’s the difference my work makes” story | Social Mercor | Scoop.it

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Notice the difference in the two presentations.


Via Karen Dietz
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Scooped by Karen Dietz onto Just Story It

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wanderingsalsero's curator insight, March 17, 2013 9:28 PM

Here's an example of how 'stories' can help somebody in any business (but in this case I'm thinking about the 'dance instruction' business) sell their service.

Sandi Cornez's comment, March 18, 2013 1:14 PM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
Karen Dietz's comment, March 18, 2013 2:11 PM
So true Sandi! Hadn't thought of that :)
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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Social Mercor | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz
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Scooped by Karen Dietz onto Just Story It

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Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Social Mercor | Scoop.it

Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.


Via Karen Dietz
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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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Leading Through The Power Of Persuasion & Storytelling

Leading Through The Power Of Persuasion & Storytelling | Social Mercor | Scoop.it
Taking part in the adventure of persuading others, sweeping them up into an idea, an unexpected action or an unproven vision, is a wonderful experience. The ability to create excitement all around you is what leadership is about.

 

Good grief -- I like some of what this article says but there is one glaring error: the confusion between persuasion and influence, particularly for leaders.

 

So what the heck is the difference between the two, why is it important, and what has it got to do with storytelling?

 

Well -- persuasion is getting someone to do something. Parents use persuasion all the time: "Finish your dinner or you won't get dessert." Or "Sit Fido and you'll get a treat!" Bosses use persuasion too: "Finish this report by X date or forget that promotion." We all use persuasion.

 

Influence however, is the power or capacity to cause an effect in indirect or intangible ways. Influence is more often 'showing' what needs to be done which then moves someone to take action -- hopefully in a desireable way.

 

There are many facets to influence including reciprocity, commitment, social proof and others (see Influence: The Psychology of Persuasion by R. Cialdini, 2006).

 

Leadership at the highest levels is about influence, not persuasion. Management is about persuasion. Confusing persuasion and influence creates leadership that can feel more like manipulation than willing participation.

 

Storytelling -- IMHO -- lies squarly in the camp of influence. And leaders definitely need to master storytelling as an way to both engage and influence.

 

The list this author has created for leaders to focus on to be persuasive is mostly all about influential qualities to imbue in a leader's storytelling. Except the first one -- threats and consequences. Outlining global consequences if an organization does not change can be part of an influential conversation. Threats, not so much. That's pure persuasion.

 

Go read the rest of the list and let me know what you think!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Social Mercor | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

Via Karen Dietz
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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!
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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Social Mercor | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.

Via Karen Dietz
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Karen Dietz's curator insight, December 11, 2012 2:47 PM

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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Can You Really Tell Your Brand Story Through Email?

Can You Really Tell Your Brand Story Through Email? | Social Mercor | Scoop.it
Tell Your Brand Story Through Email. ModernCopyStudio shows you how to combine narrative storytelling and email to capture the attention of your audience and get them to connect with your company history.

 

Hey folks, there are a ton of creative ideas for a narrative email campaign for your business that is perfect to read on this Sunday morning.

 

Email marketing is still hot (that means effective) so keep it as one of your must-do marketing tasks.

 

It may take you awhile to plot, plan, and craft your narrative email marketing campaign but now's the itme to get ready for 2013.

 

Have fun and enjoy your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Just Story It - Scoops

Just Story It - Scoops | Social Mercor | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!