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Scientists: Social Media Is Not Necessarily a Waste of Time

Scientists: Social Media Is Not Necessarily a Waste of Time | Social Mercor | Scoop.it
When it comes to social media, there seem to be two schools of thought in the science/research community. One posits that spending time on social media can be extremely useful. The other posits that spending time on social media is stupid.

Via Dr. Susan Bainbridge
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Lisa Buben's comment, December 1, 2012 8:37 AM
Love the image on this piece!
AAEEBL's curator insight, January 21, 2013 7:27 PM

It's all about priorities, huh?

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3 Case Studies of Social Media Customer Service Done Right | Jeffbullas's Blog

3 Case Studies of Social Media Customer Service Done Right | Jeffbullas's Blog | Social Mercor | Scoop.it
Social media is providing people with all new ways to share, collaborate and communicate. Facebook, Twitter and other social media platforms are available to companies looking to better connect with their customer base.

Via Dr. Susan Bainbridge
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What is the difference between social media and social networking? | The Small Business Storyteller

What is the difference between social media and social networking? | The Small Business Storyteller | Social Mercor | Scoop.it

Here's what I think. What do YOU think?


Via Dr. Susan Bainbridge
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Social Mercor | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Robin Martin, U-M Human Resource Development
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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Like it or not, you must own your social media reputation

Like it or not, you must own your social media reputation | Social Mercor | Scoop.it

With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you.


Via Dr. Susan Bainbridge
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Managing Your Online Social Reputation

Managing Your Online Social Reputation | Social Mercor | Scoop.it
This article from Lenoir City Today helps explain how to monitor and manage your company's online social reputation. It pays to work on your reputation.

Via Dr. Susan Bainbridge
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Lenoir City Today's comment, September 4, 2012 5:46 PM
Thanks for sharing my post!

www.lenoircitytoday.com