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Rescooped by Mercor from Just Story It! Biz Storytelling!

How To Create Stories That Sell Video

How To Create Stories That Sell Video | Social Mercor |

Via Karen Dietz
Mercor's insight:

Scooped by Karen Dietz onto Just Story It

malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

Rescooped by Mercor from AtDotCom Social media!

To Succeed in Sales, Suspend Your Self-Interest

To Succeed in Sales, Suspend Your Self-Interest | Social Mercor |

Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]



Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.


To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).


Read more:


Via Martin Gysler, John van den Brink
Nuava Solutions's curator insight, December 19, 2012 10:47 AM

For more information on Online Solutions, please visit our website or contact us.

Rescooped by Mercor from SocialMediaDesign!

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | Social Mercor |

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

Via Lauren Moss, Alex Janus, Jimun Gimm
Sandra V. Barbosa's comment, November 21, 2012 6:56 PM