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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Social Mercor | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ivo Nový
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AndySernovitz's curator insight, May 3, 2013 3:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Mercor from Making #love and making personal #branding #leadership
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Thank You Economy or Arrogance, Which Is Better?

Thank You Economy or Arrogance, Which Is Better? | Social Mercor | Scoop.it

Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.

 

Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate.


Via Martin (Marty) Smith, Ricard Lloria
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Rescooped by Mercor from visualizing social media
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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Social Mercor | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

 

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
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Bart van Maanen's curator insight, January 8, 2013 2:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Janet Louise Stephenson's curator insight, May 3, 2013 7:28 PM

They say a picture is worth a thousand words....

Rescooped by Mercor from Just Story It Biz Storytelling
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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Social Mercor | Scoop.it

Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.


Via Karen Dietz
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Hélène Brevet's comment, December 10, 2012 7:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 9:39 AM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 4:54 PM

Loyal following required

Rescooped by Mercor from Just Story It Biz Storytelling
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10 Ways To Incorporate Storytelling [Elements] In Web Design - The Usabilla Blog

10 Ways To Incorporate Storytelling [Elements] In Web Design - The Usabilla Blog | Social Mercor | Scoop.it
Sallee design shows how well words and design can work together to tell as story. Design your words effectively to guide your visitors' line of sight and draw them in. Invite them to listen to your story and to enter your site.

 

I like this concise and easy-to-read article about various storytelling elements you can incorporate into your website for greater connection and impact with customers/prospects.

 

In addition to words and images, the author mentions mascots and personality. Then there's parallax scrolling and interactivity. These later two might break a small business' budget but they are still good to know about.

 

Enjoy playing with these ideas and upgrading your website!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Social Mercor | Scoop.it

 

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

 

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.


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Rescooped by Mercor from Just Story It Biz Storytelling
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Turn your Elevator Pitch into a “Here’s the difference my work makes” story

Turn your Elevator Pitch into a “Here’s the difference my work makes” story | Social Mercor | Scoop.it

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Notice the difference in the two presentations.


Via Karen Dietz
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Scooped by Karen Dietz onto Just Story It

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wanderingsalsero's curator insight, March 17, 2013 6:28 PM

Here's an example of how 'stories' can help somebody in any business (but in this case I'm thinking about the 'dance instruction' business) sell their service.

Sandi Cornez's comment, March 18, 2013 10:14 AM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
Karen Dietz's comment, March 18, 2013 11:11 AM
So true Sandi! Hadn't thought of that :)
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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Social Mercor | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Via janlgordon
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Deb Nystrom, REVELN's curator insight, January 27, 2013 3:05 PM

An infographic on infographics and trends on visual communication.  Very relevant to learning quickly and memorably.  ~ Deb

janlgordon's comment, January 28, 2013 12:27 PM
Deb Nystrom, thanks for your comment
Rescooped by Mercor from Just Story It Biz Storytelling
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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Social Mercor | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz
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Scooped by Karen Dietz onto Just Story It

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Karen Dietz's curator insight, December 27, 2012 10:53 AM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Can You Really Tell Your Brand Story Through Email?

Can You Really Tell Your Brand Story Through Email? | Social Mercor | Scoop.it
Tell Your Brand Story Through Email. ModernCopyStudio shows you how to combine narrative storytelling and email to capture the attention of your audience and get them to connect with your company history.

 

Hey folks, there are a ton of creative ideas for a narrative email campaign for your business that is perfect to read on this Sunday morning.

 

Email marketing is still hot (that means effective) so keep it as one of your must-do marketing tasks.

 

It may take you awhile to plot, plan, and craft your narrative email marketing campaign but now's the itme to get ready for 2013.

 

Have fun and enjoy your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Just Story It - Scoops

Just Story It - Scoops | Social Mercor | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz
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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Rescooped by Mercor from Just Story It Biz Storytelling
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...

 

Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. 

 

I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.

 

This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.

 

But overlook that and it is still a great story!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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