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Akamai monitors global Internet conditions around the clock. With this real-time data we identify the global regions with the greatest attack traffic, cities with the slowest Web connections (latency), and geographic areas with the most Web traffic (traffic density).
Via Dr. Stefan Gruenwald
Pretoria - A safe and reliable transport infrastructure is a key basis for the country's efforts to accelerate economic growth and social development, Transport Minister Ben Martins said on Thursday. "Without safe infrastructure and services, it will...
When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.
We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.
In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.
I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.
According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.
Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.
Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.
Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”
And so he implores us in marketing and business to focus on creating content worth sharing.
Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:
Is content marketing the new branding?
Via Laurens ten Hagen, Gerrit Bes, Ally Greer, Jimun Gimm
Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.
For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.
The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:
In Chapter 1 of Gail outlines The Engagement Marketing Cycle.
What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.
The steps are:
1. Provide a WOW! Experience - When a customer walks into your business, make that an experience one they'll remember.
2. Entice people to keep in touch - Keep the experience going even after they've left your business.
3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.
“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies
Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.
Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37
"Un’infografica prodotta da Echelon Design, azienda statunitense specializzata nel custom design, scenografie ed allestimenti di fiere e congressi e pubblicata su Exhibitor Media Group, mostra segnali incoraggianti sull’uso dei social network per..." di Gianluca Abbadessa.
Il link alla vecchia - del 2010, ma più che mai attuale - infographic è questo: http://www.echelondesigninc.com/whats-new/white-papers/81-social-media-in-the-new-event-world-infographic
Buon divertimento! Ma poi tornate qui! Ci sono tante cose interessanti in giro!
Via Riccardo Ruggiero
[Social Innovation] (Asia): Social Innovation Award - Think Social! #ecoNable
Social Enterprise + Innovation = Change!
To groom social entrepreneurship in Asia, building a culture of innovation is the key. The social issues in urban areas in Asia are getting more serious and alike. It’s worth our time to think about social innovation ideas together and share experience along the road.
The issues at stake / Resolutions sought:
1. Social Inclusion:
2. Aging Population:
Be part of the CHANGE! – PARTICIPATE your change!
Facebook: @ ECONLOGICS - Incisive Knowledge Converged!
As with any complex design/fabrication project, we've had a few supply chain issues. Ironically, they all involve customs clearance issues. As we receive shipments, we will share images, video and scenes from the Staxxon LEGO project.
Our goal for the Project is to create an effective and fun communication medium for explaining how the Staxxon space/slot compression technology for shipping containers gets applied in today’s logistics market. Our design/fabrication/animation partner on the project is Paul McCrorey - http://mccroreydigital.com
Our plan is to produce a series of frame capture animations using LEGO to explore complex logistics issues like empty container back-haul, sustainable shipping and how reducing “touches” (or moves) of empty containers at marine/inland terminals and empty container storage depots could improve on-time arrival of container ships and cargo.
Via Tom Stitt, Emmanuel PRETERRE, Antoine FRANCIN
CH/Une centrale d'énergie solaire suisse mise en service en EspagneRomandie.comLe directeur de l'Office fédéral de l'énergie Walter Steinmann s'est rendu sur place, dans la région de Murcia en Andalousie, pour la mise en service du projet "Puerto...