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The Evolution Of Publishing - From 1400 to Today [Infographic]

The Evolution Of Publishing - From 1400 to Today [Infographic] | Social Mercor | Scoop.it

The Evolution Of Publishing - From 1400 to Today

 

via http://www.searchnewsmedia.co.uk


Via Terheck, John van den Brink
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Rescooped by Mercor from Amazing Science
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Real-time Web Monitoring of Global Internet Connectivity

Real-time Web Monitoring of Global Internet Connectivity | Social Mercor | Scoop.it

Akamai monitors global Internet conditions around the clock. With this real-time data we identify the global regions with the greatest attack traffic, cities with the slowest Web connections (latency), and geographic areas with the most Web traffic (traffic density).


Via Dr. Stefan Gruenwald
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When The Term "Social Business" Is Taboo | SideraWorks

When The Term "Social Business" Is Taboo | SideraWorks | Social Mercor | Scoop.it
How do you describe social business if you can't use that phrase?
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Outils : Twitonomy.com, une application pour la veille et l'analyse de l'influence sur Twitter

Outils : Twitonomy.com, une application pour la veille et l'analyse de l'influence sur Twitter | Social Mercor | Scoop.it

Un outil puissant pour suivre et analyser votre influence sur Twitter.


Via Fidel NAVAMUEL
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SpaceX Falcon Rocket Flies : Discovery News

SpaceX Falcon Rocket Flies : Discovery News | Social Mercor | Scoop.it
SpaceX launched the first of 12 cargo missions to the space station on Sunday, restoring U.S.

Via Christopher Baggett
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South Africa Transport infrastructure critical for economic growth

South Africa Transport infrastructure critical for economic growth | Social Mercor | Scoop.it
Pretoria - A safe and reliable transport infrastructure is a key basis for the country's efforts to accelerate economic growth and social development, Transport Minister Ben Martins said on Thursday. "Without safe infrastructure and services, it will...

Via VIATS
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Is Content Marketing The New Advertising? | B2B Marketing Insider

Is Content Marketing The New Advertising? | B2B Marketing Insider | Social Mercor | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud


Via Laurens ten Hagen, Gerrit Bes, Ally Greer, Jimun Gimm
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Consideran al bambú como material alternativo en construcción :: El Informador

Consideran al bambú como material alternativo en construcción :: El Informador | Social Mercor | Scoop.it

Lo califican como resistente y barato en mantenimiento por lo que es considerado parte de la arquitectura verde, al ser amigable con el medio ambiente (Consideran al bambú como material alternativo en construcción


Via Ursula Sola de Hinestrosa, Digital Sustainability
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Franprix inaugure en grandes pompes son nouveau système de distribution urbaine fluviale (Paris)

Le fleuve attire les huiles... L'inauguration officielle de l'opération "Franprix entre en Seine", s'est déroulée le 1er octobre 2012 en présence de plusieur...

Via Antoine FRANCIN
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Logistics ans Transportation Attorneys - law firms, customs law ...

Logistics ans Transportation Attorneys - law firms, customs law ... | Social Mercor | Scoop.it
Logistics ans Transportation Attorneys - law firms, customs law ...
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Rescooped by Mercor from Social-Business-Marketing
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The Engagement Marketing Cycle

The Engagement Marketing Cycle | Social Mercor | Scoop.it

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

 

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

 

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.

 

Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37

Source. http://bit.ly/PW02RY


Via maxOz
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Susan Kay Daniels's curator insight, January 5, 2014 7:50 PM

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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Critt Transport et Logistique

Critt Transport et Logistique | Social Mercor | Scoop.it
Critt helps you to improve the logistics function. Critt developed a network of recognized and qualified in logistics partners (Critt helps you to improve the logistics function.
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Social media e mobile cambiano la meeting industry

Social media e mobile cambiano la meeting industry | Social Mercor | Scoop.it

"Un’infografica prodotta da Echelon Design, azienda statunitense specializzata nel custom design, scenografie ed allestimenti di fiere e congressi e pubblicata su Exhibitor Media Group, mostra segnali incoraggianti sull’uso dei social network per..." di Gianluca Abbadessa.

Il link alla vecchia - del 2010, ma più che mai attuale - infographic è questo: http://www.echelondesigninc.com/whats-new/white-papers/81-social-media-in-the-new-event-world-infographic

Buon divertimento! Ma poi tornate qui! Ci sono tante cose interessanti in giro!


Via Riccardo Ruggiero
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SpaceX Confirms Falcon 9 Engine 'Anomaly' During ISS Launch | The Cosmos

SpaceX Confirms Falcon 9 Engine 'Anomaly' During ISS Launch | The Cosmos | Social Mercor | Scoop.it
Merlin engine shuts down during first stage of an otherwise successful launch of company's Dragon capsule on its first official resupply mission to the International Space Station.
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Rescooped by Mercor from ecoNVERGE® – Inspire • Harmony • Balance
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[Social Innovation] (Asia): Social Innovation Award - Think Social! #ecoNable

[Social Innovation] (Asia): Social Innovation Award - Think Social!   #ecoNable | Social Mercor | Scoop.it

[Social Innovation] (Asia): Social Innovation Award - Think Social! #ecoNable

 

Social Enterprise + Innovation = Change!

 

To groom social entrepreneurship in Asia, building a culture of innovation is the key. The social issues in urban areas in Asia are getting more serious and alike. It’s worth our time to think about social innovation ideas together and share experience along the road.

 

The issues at stake / Resolutions sought:

 

1. Social Inclusion:
Marginal communities, including ethnic minorities, new immigrants, young offenders, mentally challenged, are omnipresent across Asian cities, but often overlooked by the general public. Various factors such as low income, racism, discrimination in employment, as well as lack of social support all existing obstacles to the inclusion of these communities in our society.
What creative solutions can you come up with to build a more inclusive society?

 

2. Aging Population:
Fast-greying economic regions in Asia are going to be confronted with the challenges of noteworthy aging population. Longevity and low birth rate are the main contributing factors of such phenomenon, and the elder dependency ratio in some cities is already above 20%.
To combat this inevitable situation, innovative ideas are needed.
What innovative ideas can you think of to help our society adapt to an aging environment?

 

3. Poverty:
The degree of urbanization and poverty in Asia varies across cities but it is clear that income disparity is deteriorating as evident from the high Gini Coefficient.
With the climbing inflation rate, access to basic necessities has become a challenging task for many. The income disparity also leads to a series of problems, including working poor; elderly poor; difficulties for ethnic minorities and marginal youth to find jobs; housing and food problems; and the complications for those suffering from intergenerational poverty to receive quality education.
What can be done to alleviate poverty from bottom up?

 

 

Be part of the CHANGE! – PARTICIPATE your change!
Join our CoP/ThinkTanks on:

LinkedIn: @ ecoNVERGE – Econological SUSTAINABLE ValueChain SOLUTIONS! 

www.linkedin.com/groups/ecoNVERGE-Econological-SUSTAINABLE-ValueChain-SOLUTIONS-3825482 ;

 

Facebook: @ ECONLOGICS - Incisive Knowledge Converged! 
www.facebook.com/groups/econologics/ ;

 


Via knowledgEnabler
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Rescooped by Mercor from CRITT Transport et Logistique en Haute Normandie
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Staxxon's LEGO Project for Shipping Containers

Staxxon's LEGO Project for Shipping Containers | Social Mercor | Scoop.it

As with any complex design/fabrication project, we've had a few supply chain issues. Ironically, they all involve customs clearance issues. As we receive shipments, we will share images, video and scenes from the Staxxon LEGO project. 

 

Our goal for the Project is to create an effective and fun communication medium for explaining how the Staxxon space/slot compression technology for shipping containers gets applied in today’s logistics market. Our design/fabrication/animation partner on the project is Paul McCrorey - http://mccroreydigital.com

 

Our plan is to produce a series of frame capture animations using LEGO to explore complex logistics issues like empty container back-haul, sustainable shipping and how reducing “touches” (or moves) of empty containers at marine/inland terminals and empty container storage depots could improve on-time arrival of container ships and cargo.


Via Tom Stitt, Emmanuel PRETERRE, Antoine FRANCIN
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Rescooped by Mercor from Me and you
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Using Nest Boxes and Web Cams to Help Bluebirds

Using Nest Boxes and Web Cams to Help Bluebirds | Social Mercor | Scoop.it
At an NWF-certified schoolyard in North Carolina, nest boxes and webcams help bluebirds while inspiring their student caretakers...

Via Danielle Brigida, Lucie Picard
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Une manifestation originale pour mieux comprendre le handicap

Une manifestation originale pour mieux comprendre le handicap | Social Mercor | Scoop.it
L es compétences des handicapés sur le green sont-elles transposables dans le monde du travail ? C'est en tout cas l'idée de l’association de Handigolf et du site de recrutement Hanploi.

Via Génération en action
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Rescooped by Mercor from Better teaching, more learning
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Animated Avatars for PowerPoint Presentations

Animated Avatars for PowerPoint Presentations | Social Mercor | Scoop.it

Talking avatars for PowerPoint presentations can help to make more dynamic and familiar presentations. There are many different places where we can download free avatars and characters for presentations.


Via Baiba Svenca, Wilmer Ramírez, Ana Rodera, juandoming, Shayne Swift, Gianfranco D'Aversa
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Armando's curator insight, December 24, 2012 8:02 AM
Animated Avatars for PowerPoint Presentations
OSI's curator insight, September 20, 2013 12:17 AM

Bonjour

 

Kim Carpenter-Powell's curator insight, February 26, 2014 11:22 PM

This course has been a tedious and challenging at time; however, I think that the redesign activities really helped me to see how my activities and lessons can be improved in order to help my students.  

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CH/Une centrale d'énergie solaire suisse mise en service en Espagne - Romandie.com

CH/Une centrale d'énergie solaire suisse mise en service en EspagneRomandie.comLe directeur de l'Office fédéral de l'énergie Walter Steinmann s'est rendu sur place, dans la région de Murcia en Andalousie, pour la mise en service du projet "Puerto...

Via ARPE Midi-Pyrénées
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Rescooped by Mercor from SocialMediaDesign
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How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

How to Create a Facebook Business Page in 5 Simple Steps (With Video!) | Social Mercor | Scoop.it
HubSpot explains (with video) how and why to create a Facebook business page to maximize your social media marketing reach.

Via Jimun Gimm
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