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Rescooped by Mercor from Brand Content & Content Marketing
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Exemples et analyses de brand culture dans Influencia

Exemples et analyses de brand culture dans Influencia | Social Mercor | Scoop.it

Nouvelle série d'exemples d'analyses de brand culture dans Influencia : Desigual, Lush, JenniPie, Ladurée, La Cure Gourmande, Mariage Frères, Patrick Roger, Oasis, Leclerc...


Via Geoffrey Laloux
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Rescooped by Mercor from Actualités Transport
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Logistique : Panattoni Europe livre une plateforme logistique de 12 ...

Logistique : Panattoni Europe livre une plateforme logistique de 12 ... | Social Mercor | Scoop.it
Business ImmoLogistique : Panattoni Europe livre une plateforme logistique de 12 ...Business ImmoPanattoni Europe a livré une plateforme logistique de 12 000 m2 à France Sécurité, sur le Parc d'Activités Erette-Grand'Haie de...

Via Arno
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Les guidelines des Quality Raters de Google : qu'y apprend-on ? - Abondance

Les guidelines des Quality Raters de Google : qu'y apprend-on ? - Abondance | Social Mercor | Scoop.it

Les guidelines des Quality Raters de Google : qu'y apprend-on ?AbondanceEn septembre dernier, le SEO français Paul Sanches a déniché sur le Web une version relativement récente des recommandations de Google destinées à ses "Quality Raters".

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Rescooped by Mercor from CrowdSourcing InfoGraphics
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Engineering The Internet

Engineering The Internet | Social Mercor | Scoop.it

An infographic via OpenSite on how internet is engineered. Insteresting internet into the technological centre of our society #technews 

 

http://open-site.org/blog/engineering-the-internet/


Via Berend de Jonge
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Stratégie de brand content, signe de maturité digitale ?

Stratégie de brand content, signe de maturité digitale ? | Social Mercor | Scoop.it

(Le blog de Marie-Bé)

 

Comme je l'ai évoqué ici et là, il y a une certaine maturité de la présence d'une marque sur les médias sociaux. Ce que l'on appelle désormais "brand content" n'est autre que la capacité qu'a une marque à raconter une histoire tournée vers ses publics et non sa propre histoire, tant sur les supports traditionnels de communication et de promotion que sont la publicité, le sponsoring, le mécénat, que les supports digitaux.


Via Geoffrey Laloux
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Rescooped by Mercor from The 21st Century
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What’s Trending in Classroom Games?

What’s Trending in Classroom Games? | Social Mercor | Scoop.it
This infographic showcases how games help students learn and retain, engage and get motivated to learn and many more fascinating results.

Via Susan Bainbridge
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Ryan McDonough's curator insight, July 7, 5:09 PM

More evidence to support how games in the classroom improve student performance and learning retention. Being user-friendly, personalizing instruction, increasing engagement, and familiarity to technology based applications are reasons cited for their effectiveness. Games stimulate the brain, grabs and focuses attention, and motivate learning through stimulation, and allowing the user to take ownership by controlling their own actions. Infographics like this are a great tool to display on your classroom website or show at conferences. There's always going to be doubters when they hear the name "games" in school.

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Wal-Mart lance la livraison le jour même

Wal-Mart lance la livraison le jour même | Social Mercor | Scoop.it

La guerre fait rage en ce moment entre Amazon et WalMart.

Après avoir déréférencé le Kindle, Walmart annonce le lancement de son service de livraison le jour même pour les achats fait en ligne 


Via Nicolas Prigent, Proximis, distrisup
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Rescooped by Mercor from MarketingHits
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Social Mercor | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

 

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Brian Yanish - MarketingHits.com
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Felix baumgartner News, Videos, Reviews and Gossip - Gizmodo

Felix baumgartner News, Videos, Reviews and Gossip - Gizmodo | Social Mercor | Scoop.it
First Head Cam Video of Supersonic Space Jump. What Would It Take For You To Go Sky-Diving From the Stratosphere?. Supersonic Space Jump: Full Coverage.

Via Christopher Baggett
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The weekly round-up | Pixiq

The weekly round-up | Pixiq | Social Mercor | Scoop.it

A quick round-up of the week's photography news (ending 14 October 2012).

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New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE

New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE | Social Mercor | Scoop.it
Take a look at examples of the new LinkedIn Company Page design, and learn how to set up your own.
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Rescooped by Mercor from Amazing Science
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How many killer asteroids are out there?

How many killer asteroids are out there? | Social Mercor | Scoop.it

Results from a NASA survey released in 2012 suggest there are roughly 4,700 potentially hazardous asteroids in our solar system. The results reveal new information about their total numbers, origins and the possible dangers they may pose. Potentially hazardous asteroids, or PHAs, are a subset of the larger group of near-Earth asteroids. The PHAs have the closest orbits to Earth’s, coming within five million miles (about eight million kilometers), and they are big enough to survive passing through Earth’s atmosphere and cause damage on a regional, or greater, scale.

 

The new results come from the asteroid-hunting portion of the Wide-field Infrared Survey Explorer (WISE) mission, called NEOWISE. The project sampled 107 PHAs to make predictions about the entire population as a whole. Findings indicate there are roughly 4,700 PHAs, plus or minus 1,500, with diameters larger than 330 feet (about 100 meters). So far, an estimated 20 to 30 percent of these objects have been found.

 

The new analysis also suggests that about twice as many PHAs as previously thought are likely to reside in “lower-inclination” orbits, which are more aligned with the plane of Earth’s orbit. In addition, these lower-inclination objects appear to be somewhat brighter and smaller than the other near-Earth asteroids that spend more time far away from Earth. A possible explanation is that many of the PHAs may have originated from a collision between two asteroids in the main belt lying between Mars and Jupiter. A larger body with a low-inclination orbit may have broken up in the main belt, causing some of the fragments to drift into orbits closer to Earth and eventually become PHAs. Asteroids with lower-inclination orbits would be more likely to encounter Earth and would be easier to reach. The results therefore suggest more near-Earth objects might be available for future robotic or human missions.

 

The WISE spacecraft scanned the sky twice in infrared light before entering hibernation mode in early 2011. It catalogued hundreds of millions of objects, including super-luminous galaxies, stellar nurseries and closer-to-home asteroids. The NEOWISE project snapped images of about 600 near-Earth asteroids, about 135 of which were new discoveries.


Via Dr. Stefan Gruenwald
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Rescooped by Mercor from You Can't Make This Stuff Up
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Felix Baumgartner Getting Ready to Try a 22-Mile Fall

Felix Baumgartner Getting Ready to Try a 22-Mile Fall | Social Mercor | Scoop.it
Felix Baumgartner and his team are preparing for what could be the highest jump in history, which could make him the first skydiver to break the speed of sound.

Via Christopher Baggett
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Rescooped by Mercor from Commissariat général à la stratégie et à la prospective
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Invitation - Le dispositif médical innovant : attractivité de la France et développement de la filière

Invitation - Le dispositif médical innovant : attractivité de la France et développement de la filière | Social Mercor | Scoop.it

Vincent Chriqui, Directeur général du Centre d’analyse stratégique, présentera, en exclusivité,  le rapport

Le dispositif médical innovant :
attractivité de la France et développement de la filière

en présence de Jacques Lewiner, Président de la mission, Directeur scientifique honoraire École supérieure de physique et de chimie industrielles de la ville de Paris (ESPCI Paris Tech) et Jacques Le Pape, Inspecteur général des Finances

Mardi 23 octobre 2012 à 10H30
Centre d’analyse stratégique - 18 rue de Martignac – 75007 Paris


Via France Stratégie
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Rescooped by Mercor from Transportation Management
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Smith Dairy Trucking Opens CNG Fueling Station in Northern Ohio - Truckinginfo.com

Smith Dairy Trucking Opens CNG Fueling Station in Northern Ohio - Truckinginfo.com | Social Mercor | Scoop.it
Truckinginfo.com is trucking's leading provider of online news and information...

Via Christopher Baggett
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Co.Exist: World changing ideas and innovation

Co.Exist: World changing ideas and innovation | Social Mercor | Scoop.it

Fast Company's Co.Exist. This site is focused on groundbreaking innovation, innovation that’s going to change the way we live and the resources we use. We’re for brash and creative solutions, that make everyone rich while helping the people of the world lead lovely, clean, and fulfilling lives.

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Rescooped by Mercor from "Cameras, Camcorders, Pictures, HDR, Gadgets, Films, Movies, Landscapes"
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Amazingly Detailed Underwater Photography | Abduzeedo | Graphic ...

Amazingly Detailed Underwater Photography | Abduzeedo | Graphic ... | Social Mercor | Scoop.it
Some people might find scientific research boring, but I guarantee that this is very important for our own development as a society. And of course, it can be surprisingly beautiful! And, you can help scientists with your donations ...

Via Michael Coleman, ABroaderView
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Rescooped by Mercor from AtDotCom Social media
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A/B Split Testing and Developing A Testing Culture

A/B Split Testing and Developing A Testing Culture | Social Mercor | Scoop.it
A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising.

 

Marty Note
Do you have a testing culture? Typically you know if you do, but may not know if you don't. Here is a quiz to find out:

Testing Culture Quiz: http://www.atlanticbt.com/blog/internet-marketing-testing-culture-quiz/  ;

 

 

 

 


Via Martin (Marty) Smith, John van den Brink
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Rescooped by Mercor from Crowdfunding World
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Why Crowdfunding Will Explode In 2013 - Forbes

Why Crowdfunding Will Explode In 2013 - Forbes | Social Mercor | Scoop.it

The world of entrepreneurial finance is changing rapidly; we are at a tipping point that will make what seems like a vibrant part of our global economy today seem small in one year’s hindsight

 

Whether you are a service provider, social entrepreneur, angel investor, venture capitalist, or one of the millions of people ready to become a small-scale start up financier, it is time to pay attention


Via Berend de Jonge
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Rescooped by Mercor from When You Need to Weigh
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Embedding Sustainability and Making it Stick

Embedding Sustainability and Making it Stick | Social Mercor | Scoop.it

There’s nothing like an inspired workforce to boost a company’s productivity and returns. While many factors can affect job satisfaction, employees increasingly want to help the environment while on the job.

This summer, Environmental Defense Fund (EDF) gathered together sustainability leaders from 23 companies to discuss ways to embed sustainability into their employee’s jobs. Green teams are a common strategy to engage employees in a wide range of activities from greening the office to identifying ways to minimize waste across company facilities. Volunteer green teams exist in many companies, but these activities often compete with people’s formal role making it difficult to attract and sustain engagement.

One solution is to find ways to integrate sustainability into people’s jobs and some companies have come up with some creative ways to do so...


Via Elite Scales
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EMPACK Madrid 2012 - Seminarios gratuitos - easyFairs®

EMPACK Madrid 2012 - Seminarios gratuitos - easyFairs® | Social Mercor | Scoop.it
Líder europeo en organización de salones profesionales que permiten a las empresas optimizar presupuesto, tiempo y recursos.
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Rescooped by Mercor from Transformational Leadership
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The eisenhower box: save your time by prioritizing your tasks

The eisenhower box: save your time by prioritizing your tasks | Social Mercor | Scoop.it
How do you define which task to start with and which one to put aside? The eisenhower box gives you a very easy trick to define the way to treat your various tasks.

Via Susan Bainbridge
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Oil falls further amid global growth concerns

Oil falls further amid global growth concerns | Social Mercor | Scoop.it
BANGKOK (AP) — The price of oil fell Monday after Chinese economic indicators did little to raise hopes for a rebound in the world's second-largest economy.
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Rescooped by Mercor from Geography 400 at ric
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The Difference between the United Kingdom, Great Britain and England Explained

Great, quick way to keep loaton differences of UK and England straight.  Elizabeth Allen


Via Seth Dixon, Elizabeth Allen
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chris tobin's comment, March 22, 2013 4:43 PM
Very clarifying information.......narrator really speaks quickly, like he just drank 5 pots of coffee and has to catch a plane or something...The You Tube Video 'Coffee The Greatest Addiction Ever' pops up next to his video
chris tobin's comment, March 22, 2013 4:43 PM
Very clarifying information.......narrator really speaks quickly, like he just drank 5 pots of coffee and has to catch a plane or something...The You Tube Video 'Coffee The Greatest Addiction Ever' pops up next to his video
Al Picozzi's curator insight, October 7, 2013 12:10 AM

A great and entertaining way to explain this part of Europe.  I know I have in the past used the terms England, Great Britain and the United Kingdom to all refer to the same thing. It was also amazing to see that people are the same everywhere in that the people in Wales do not consider themselves British, much the same way the people in Sicily consider themselves Sicilain and not Italian. 

Rescooped by Mercor from The Cosmos
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11 Cool Tools NASA Curiosity Brought To Mars

11 Cool Tools NASA Curiosity Brought To Mars | Social Mercor | Scoop.it
NASA's Curiosity Mars rover has a toolbox to make any gadget-lover jealous. Check out our drill-down on the instruments helping determine whether microbial life ever existed on the red planet.

Via Christopher Baggett
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