![Are You a Marketing Artists or a Marketing Scientist? [Infographic] | Social Mercor | Scoop.it](http://img.scoop.it/8fRhDaCfN5yOFMundtKt0Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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Rescooped by Mercor from Tocquigny's Digital Marketing Daily onto Social Mercor |
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When it comes to social media, there seem to be two schools of thought in the science/research community. One posits that spending time on social media can be extremely useful. The other posits that spending time on social media is stupid. Via Susan Bainbridge 
Julia Bennett's comment,
May 6, 11:02 PM
There are a lot of schools that are implementing technology at it is a major success!! It's good to see technology being used in a good way
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Social media is providing people with all new ways to share, collaborate and communicate. Facebook, Twitter and other social media platforms are available to companies looking to better connect with their customer base. Via Susan Bainbridge 
Jordan Sanders's comment,
September 19, 2012 9:31 AM
This is really refreshing to read after all the epic fails in the customer service and/or social media industry you see all the time. Nice to read about a positive example for a change!
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Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
**social proof
**authority
**affinity
**commitment
**consistency
**reciprocity
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Via janlgordon, Robin Martin, U-M HRD Delete the scoop?
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With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you. Via Susan Bainbridge Delete the scoop?
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This article from Lenoir City Today helps explain how to monitor and manage your company's online social reputation. It pays to work on your reputation. Via Susan Bainbridge Delete the scoop?
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Marketing is changing before our eyes. As technology provides marketers with more reach, more control, and more information, marketing departments are becoming increasingly technical and data-driven. As a result, marketing operations are absorbing more responsibilities and control from their creative counterparts. However, the rise of the calculating marketing scientists should be viewed as an opportunity for more traditional marketing artists.
In a recent article, Stan Woods of Velocity Partners uses the scientist and artist monikers to distinguish between the creative-driven and data-driven marketers of the modern marketing department. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing teams.
While these two differently-minded marketers take very different approaches to their duties, the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches. Companies need the data-driven approach of marketing scientists to track, measure, and optimize performance like never before, but they also need marketing artists to deliver innovative, creative campaigns that cut through the crowded marketplace.
We have put together the infographic above to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.