![Are You a Marketing Artists or a Marketing Scientist? [Infographic] | Social Mercor | Scoop.it](http://img.scoop.it/8fRhDaCfN5yOFMundtKt0Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]
Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.
To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).
Read more: http://www.forbes.com/sites/dorieclark/2012/11/11/to-succeed-in-sales-suspend-your-self-interest/
Via Martin Gysler, John van den Brink 
Nuava Solutions's curator insight,
December 19, 2012 10:47 AM
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Marketing is changing before our eyes. As technology provides marketers with more reach, more control, and more information, marketing departments are becoming increasingly technical and data-driven. As a result, marketing operations are absorbing more responsibilities and control from their creative counterparts. However, the rise of the calculating marketing scientists should be viewed as an opportunity for more traditional marketing artists.
In a recent article, Stan Woods of Velocity Partners uses the scientist and artist monikers to distinguish between the creative-driven and data-driven marketers of the modern marketing department. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing teams.
While these two differently-minded marketers take very different approaches to their duties, the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches. Companies need the data-driven approach of marketing scientists to track, measure, and optimize performance like never before, but they also need marketing artists to deliver innovative, creative campaigns that cut through the crowded marketplace.
We have put together the infographic above to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.