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Mar 28
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Sep 3, 2012
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Rescooped by Mercor from Engaging Managers' News onto Social Mercor |
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Via Ali Godding
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TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact. Via siobhan-o-flynn, Hans Heesterbeek, Karen Dietz 
Moya Sayer-Jones's curator insight,
March 6, 6:31 AM
Just wishing I lived in New York! Lots of great viewing here. 
Carol Stockall's curator insight,
March 12, 12:30 PM
Storytelling is such a powerful vehicle for change! Delete the scoop?
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz, Brian Yanish - MarketingHits.com, ThierryLabro Delete the scoop?
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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Via Karen Dietz
Mercor's insight:
Scooped by Karen Dietz onto Just Story It 
Oakville Deals's curator insight,
February 16, 2:56 PM
This is an article that I was going to write. I think it is an American thing. Delete the scoop?
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Guidance for managers and employers on managing for susatinalbe engagement. The reserach report is below but this is a far more practical guide for managers. Excellent!