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Rescooped by Mercor from Tocquigny's Digital Marketing Daily onto Social Mercor
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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Social Mercor | Scoop.it

Via Tocquigny
Mercor's insight:

Scooped by Megan Turner onto Tocquigny's Digital Marketing Daily

Tocquigny's curator insight, February 12, 1:35 PM

Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.

How are companies using Content Marketing?

To implement a Social Media strategy, the types of tactics being used by businesses include:

  • Social Media (79%)
  • Article Posting (78%)
  • In-person Events (62%)
  • eNewsletters (61%)
  • Case Studies (55%)
  • Blogs (51%)
  • White Papers (43%)
  • Webinars/Webcasts (42%)
  • (see the rest above)


Neil Wilkins's curator insight, February 15, 12:31 PM

Content Marketing is THE focus for 2013. What do you think?

Claude De Geynst's curator insight, February 15, 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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Rescooped by Mercor from APHG Unit V: Agriculture & Rural Land Use
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Global State of Agriculture

Global State of Agriculture | Social Mercor | Scoop.it
Mercor's insight:

Rescooped by Allison Anthony from AP Human Geography Herm

Seth Dixon's curator insight, March 3, 11:15 PM

This conveys some important realities about the demographic necessities of agriculture, the economic impact and the cultural differences in agricultural production. As with all long infographics on this site, you can "scroll down" on the image by putting the cursor in the top right-hand corner of the image and sliding on the translucent bar. 


Tags: agriculture, infographic, unit 5 agriculture.

Mac steel's comment, March 8, 10:24 AM
With improving food our population will continue to grow at a rapid pace
Mac steel's comment, March 8, 10:24 AM
With improving food our population will continue to grow at a rapid pace
Rescooped by Mercor from Digital Sustainability
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The City In Motion: Architecture + Mobility

The City In Motion: Architecture + Mobility | Social Mercor | Scoop.it

Cities never stand still, so why should architecture? The future of buildings is adaptability, and mobility can augment the special powers of architecture to encompass greater experiences, while contributing more to the urban whole at large. Still, it’s not enough for buildings to move on their own; it’s the development and infrastructural connective tissues between and beyond city blocks that proves just as important.

The way we get around the city is changing, and so the services that the city has to offer are shifting as well. Fixed institutions like universities and libraries will need to be just as agile as food trucks. Commerce can venture out from their flagship shops on Soho and literally “pop-up” and sprout throughout the city. Similarly, more will be expected from cars and automobile circulation, just as larger urban developments will need to be embedded with urban spaces.

Motion is the key to the future of the city, and the A+: Mobility Award will honor the best project that reflects this fundamental shift...


Via Lauren Moss, Digital Sustainability
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