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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Social Mercor | Scoop.it

Via Tocquigny
Mercor's insight:

Scooped by Megan Turner onto Tocquigny's Digital Marketing Daily

Tocquigny's curator insight, February 12, 1:35 PM

Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.

How are companies using Content Marketing?

To implement a Social Media strategy, the types of tactics being used by businesses include:

  • Social Media (79%)
  • Article Posting (78%)
  • In-person Events (62%)
  • eNewsletters (61%)
  • Case Studies (55%)
  • Blogs (51%)
  • White Papers (43%)
  • Webinars/Webcasts (42%)
  • (see the rest above)


Neil Wilkins's curator insight, February 15, 12:31 PM

Content Marketing is THE focus for 2013. What do you think?

Claude De Geynst's curator insight, February 15, 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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Why Southeast Asia is the world’s most exciting region for startups and tech in 2013

Why Southeast Asia is the world’s most exciting region for startups and tech in 2013 | Social Mercor | Scoop.it

As I looked back on 2012, preparing a series of posts about how technology and startups have changed in Asia, it struck me just how significant the period was for Southeast Asia.

 


Via Peta Heinrich, Cathy Roberson
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Rescooped by Cathy Roberson from Global Supply Chain Management onto Global Logistics Trends and News

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Rescooped by Mercor from Global Logistics Trends and News
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China Accounted for a Record 15% of Apple's Revenue in Fiscal 2012

China Accounted for a Record 15% of Apple's Revenue in Fiscal 2012 | Social Mercor | Scoop.it

The importance of China for Apple’s bottom line continues to grow, as its portion of the company’s revenue has risen from 12 percent last fiscal year to a total of 15 percent this year.


Via Peta Heinrich, Cathy Roberson
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