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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Via Karen Dietz
Mercor's insight:
Scooped by Karen Dietz onto Just Story It
Oakville Deals's curator insight,
February 16, 2:56 PM
This is an article that I was going to write. I think it is an American thing. Delete the scoop?
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Are you spellbinding? Via Karen Dietz
Karen Dietz's comment,
December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
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Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring. Via Karen Dietz
Karen Dietz's curator insight,
December 11, 2012 2:47 PM
LOL -- I am laughing and now have today's ear worm to deal with from the song on this video! What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree. While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills. Enjoy the video! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Enid Baines's curator insight,
January 13, 5:23 PM
Clever video. Now if I could just get rid of the ear worm. Here's the link to the video: http://www.youtube.com/watch?v=IJNR2EpS0jw
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