When John Kestner and David Carr posted Twine on Kickstarter in November 2011, they had set their fundraising goal at $35,000. Their plan was to produce about 200 units using the same process that created the prototype. But six weeks later, having raised $556,541, they were now committed to shipping almost 4,000 units. The homemade wax mold used to create Twine's prototype was no longer going to cut it, and there wasn't another plan. “We were definitely not thinking of the risk of being too successful,” Kestner tells Fast Company.
Via Berend de Jonge