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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Social Mercor | Scoop.it
From www.corporate-eye.com - February 4, 7:01 AM

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

 

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
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Bart van Maanen's curator insight, January 8, 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info
Janet Louise Stephenson's curator insight, May 3, 10:28 PM

They say a picture is worth a thousand words....
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Social Mercor | Scoop.it
From www.fastcocreate.com - February 15, 12:46 PM
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

Via Karen Dietz
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ManagingAmericans's comment, February 16, 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2:56 PM

This is an article that I was going to write. I think it is an American thing.
Karen Dietz's comment, February 18, 12:05 PM
Glad you enjoyed the article and found it useful!
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The LEGO® Story

From www.youtube.com - September 4, 2012 10:39 AM
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...

 

Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. 

 

I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.

 

This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.

 

But overlook that and it is still a great story!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Social Mercor | Scoop.it
From www.anecdote.com.au - December 12, 2012 1:57 PM
Karen Dietz's curator insight, December 12, 2012 1:49 PM

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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