Social Mercor

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

Here are some highlights:

How social currency influences behavior

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

**Both social influences are amplified in public settings.

Psychologist Robert Cialdini documented six principles of ethical persuasion:

**social proof

**authority

**affinity

**commitment

**consistency

**reciprocity

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

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