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Mercor
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Updated
Mar 28
Created
Sep 3, 2012
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Rescooped by Mercor from Positive futures onto Social Mercor |
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Mercor's insight:
Rescooped by David Hain from 21st Century Learning and Teachingonto Positive futures
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Tips on creating buyer personas to improve your marketing strategy and content marketing development. Via Karen Dietz
Mercor's insight:
Scooped by Karen Dietz onto Just Story It 
Karen Dietz's curator insight,
December 27, 2012 1:53 PM
Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful. What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to. Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them. At some point in your business, creating Personas is both helpful and an important activity to do. I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas. This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Are you spellbinding? Via Karen Dietz
Karen Dietz's comment,
December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
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My first reaction on reading the list of groups involved was negative. The University of Pheonix has a dog in this fight. They will want digital technologies to at the forefront. That is OK, but we need a balanced view of this emerging world and we need to question some of the views presented. We are not on the cusp of a relationship between humans and their digital tools. We have passed this cusp and each day we are in that emergent world. That kind of comment oversimplies a complex reality full of uncertainty.
Recherche très pertinente qui apporte un vent de fraîcheur. On n'y parle pas des emplois du futur, mais plutôt des compétences ou habiletés requises
Interessant rapport waarbij 'Change' in organisaties en bij mensen een zeer nadrukkelijke rol speelt. De tekenenen zien we nu al bij organisaties ontstaan. Het onderzoek is welliswaar primair gericht op Amerika, maar door de verdere globalisering en internationalisering interessant voor een ieder die met mensen werkt of gaat werken!