Social Mercor

Tony’s Farm is the biggest organic food farm in Shanghai, which produces certified vegetables and fruits. But it's more than just a place for vegetable production. The vision is to integrate the consumer and therefore promote a natural lifestyle.

To link the activities of the working people with the visitors of the farm, playze developed a building complex, which combines the main reception, a lobby, (working also for the future hotel rooms) and a vip area, with the new offices and an existing warehouse, where the fruits and vegetables are being packed. The building provides transparency within the manufacturing process. Thus it supports the vision of integrating the visitor and helps to reinforce the consumer confidence in the products of the farm. At the same time the building design is driven by the concept of sustainability, combined with it's iconic qualities, it communicates and promotes the core concept of the Farm...