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Sep 3, 2012
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Rescooped by Mercor from Internet Marketing Strategy 2.0 onto Social Mercor |
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Via Robin Good
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![[Etude] Les tendances du e-commerce en 2013 selon Rakuten | FrenchWeb.fr | Social Mercor | Scoop.it](http://img.scoop.it/DzRfdkComg623z5VND5nGjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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January 10, 10:52 AM
Rakuten, spécialiste du e-commerce, qui détient la place de marché PriceMinister en France, a publié ses prévisions pour l’e-commerce en 2013. Relation-client, mobile, social, plateformes intuitives, voici ce qui pourrait, selon le groupe japonais, stimuler la croissance de l’e-commerce cette année : Via La Poste Delete the scoop?
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Découvrez quelles sont les grandes tendances de consommation qui se dégagent pour 2013 et comment les intégrer dans votre stratégie marketing. Via La Poste
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![[E-commerce] Fidélisation : quelles solutions innovantes ? | Social Mercor | Scoop.it](http://img.scoop.it/jdJjp3CH6UG9beCFh_Lgfzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
La fidélisation est, outre l’acquisition, parmi les premières priorités des e-marchands. Les programmes qui en découlent reposent souvent sur les mêmes leviers: remises, chèques-cadeaux, cumul de points de fidélité etc. Via La Poste Delete the scoop?
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Good article by Hamish McKenzie on PandoDaily, where he identifies seven key trends that may shake and change the way we consume, buy, produce and organize information online.
Among them I see trends n.5, 6 and 7 to be particularly strong. These are:
- Longform
- Curation
- Micropayments
All three are rapidly growing after several years of silent "incubation", and they all look ripe for becoming prime-time shows.
Interesting. Resourceful. 7/10
Full article: http://pandodaily.com/2013/01/02/seven-publishing-trends-that-will-define-2013/