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Rescooped by Mercor from Digital Sustainability onto Social Mercor |
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Employees can make a difference in internalizing sustainability and translating high-level commitments from a corporate sustainability plan into action and results. Employees make far-reaching decisions impacting an organization's environment and social consequences on a daily basis. What is the evidence for employee engagement to further sustainability within organizations?
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz, Brian Yanish - MarketingHits.com, ThierryLabro Delete the scoop?
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The post Employee Engagement Matters provides the following statistics as evidence for engagement:
Grow profit
• The Corporate Leadership Council reports that engaged organizations grew profits as much as three times faster than their competitors. Highly engaged organizations have 87% less staff turnover and 20% better performance than average.
• A global survey by Tower Perrins-ISR involving more than 664,000 employees in 50 companies found that the operating income of companies with engaged employees improved by 19% in one year, while it declined by 33% for companies with low levels of employee engagement.
• Fully engaged employees are 2.5 times more likely to exceed performance expectations than their disengaged colleagues.
• 59% of engaged employees say their job brings out their most creative ideas compared to only 3% for disengaged employees.
Corporate social responsibility
• Many factors, such as leadership, integrity, immediate management and fair treatment, influence employee engagement. However, increasing evidence shows that performance on sustainable development also plays part. For example, a survey by Ipsos Mori10 found that:
70% of employees with a favorable perception of their company’s community engagement plan to stay for the next 2 years. compared to 50% of those with a less favorable perception.75% would recommend their company if they feel it is environmentally responsible, versus less than half if it is not.47% of job-seekers are more likely to join and stay with a company that addresses social issues.75% of employees who believe their employers pay enough attention to environmental protection and sustainable development reported higher levels of commitment.