Social Mercor

Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding.

 

What makes urban dwellers happy? According to a 10,000 respondent, 20 country research effort from GfK Custom Research, it is a location-based perception: does your city offer you places to go that make you happy? Apparently, the perception-reality gap is what is really interesting the city governments. Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding.

The winning locations end up being quite obvious candidates; entertainment and cultural heavyweights, beautiful urban areas and laid-back lifestyles lead the march...

See more statistics and data at the infographic and article link.

Via Lauren Moss