More and More Companies See the Value; New Product Helps Determine what Marketing Campaigns Deliver Bottom Line Results.
Many companies have been expanding their use of supply chain network optimization tools far beyond the "where should I locate my distribution centers?" kind of questions that for many years drove the vast preponderance of the network design projects.
Supply chain leaders from PepsiCo, Procter & Gamble, Exxon Mobile, Tyco and many others have been using network design tools on a continuous basis to answer an on-going series of questions, and keep their networks tuned to changes in the environment and overall company strategy. Those issues include where to optimally source materials and components, what products should be made where, how the supply chain should optimally support new product introductions, insource versus outsource decisions, and many more.
Via Ricard Lloria