Which marketers pushed their products to new frontiers—and which ones pushed things too far?
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Which marketers pushed their products to new frontiers—and which ones pushed things too far?
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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Via Karen Dietz
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Scooped by Karen Dietz onto Just Story It
Oakville Deals's curator insight,
February 16, 2:56 PM
This is an article that I was going to write. I think it is an American thing. Delete the scoop?
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Karen Dietz's curator insight,
December 12, 2012 1:49 PM
Thank you Hans Heesterbeek for finding and sharing this video! Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change. The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort. Good one Shawn! Thanks for putting it together and making it available. It is also a terrific example of Anecdotes biz storytelling in its own right. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Faulty excuses keep thousands of people from creating the lives they want. Do any of these 8 most common excuses for unhappiness resonate with you? Via Barb Jemmott, Ariana Amorim, AlGonzalezinfo, Amy Melendez
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Rescooped by Amy Melendez from #BetterLeadership
Christine Heine's comment,
December 30, 2012 6:27 AM
Here is to a new year filled with the 4 C's enabling all who wish it to now will it.
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