Social Mercor
18
Social Media Advertising & Social Network: www.socialmercor.net
Join Us! It's FREE!
Curated by Mercor
Follow
Scooped by Mercor onto Social Mercor
Scoop.it!

Vote for the Best and Worst Brand Extensions

Vote for the Best and Worst Brand Extensions | Social Mercor | Scoop.it
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
Mercor's insight:

From www.adweek.com via @NoyNimakorn

No comment yet.
Mercor is also curating
Social Network for Logistics & Transport Logistica & Spedizioni Promote Your Brand Mercor Social Mercor Com Social Mercor It
Discover Topics Mercor is following
Content Curation World Amazing Science A New Society, a new education! Transformational Leadership Presentation Tools Curation, Social Business and Beyond
and 310 others
Your new post is loading...
Rescooped by Mercor from Just Story It
Scoop.it!

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Social Mercor | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

Via Karen Dietz
Mercor's insight:

Scooped by Karen Dietz onto Just Story It

ManagingAmericans's comment, February 16, 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 12:05 PM
Glad you enjoyed the article and found it useful!
Rescooped by Mercor from Just Story It
Scoop.it!

Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Social Mercor | Scoop.it
Karen Dietz's curator insight, December 12, 2012 1:49 PM

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Mercor from Digital, Mobile, Virtual - Doing Business in the Digital Era
Scoop.it!

The 8 Most Damaging Excuses People Make For Their Unhappiness

The 8 Most Damaging Excuses People Make For Their Unhappiness | Social Mercor | Scoop.it
Faulty excuses keep thousands of people from creating the lives they want. Do any of these 8 most common excuses for unhappiness resonate with you?

Via Barb Jemmott, Ariana Amorim, AlGonzalezinfo, Amy Melendez
Mercor's insight:

Rescooped by Amy Melendez from #BetterLeadership

Nadine Hack's curator insight, December 29, 2012 8:40 AM

More reflections to consider.

AlGonzalezinfo's curator insight, December 29, 2012 7:15 PM

Fantastic list to do the opposite!

Christine Heine's comment, December 30, 2012 6:27 AM
Here is to a new year filled with the 4 C's enabling all who wish it to now will it.