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Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding.
What makes urban dwellers happy? According to a 10,000 respondent, 20 country research effort from GfK Custom Research, it is a location-based perception: does your city offer you places to go that make you happy? Apparently, the perception-reality gap is what is really interesting the city governments. Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding. The winning locations end up being quite obvious candidates; entertainment and cultural heavyweights, beautiful urban areas and laid-back lifestyles lead the march... See more statistics and data at the infographic and article link. Via Lauren Moss
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bancoideas's curator insight,
March 4, 9:51 AM
Ciudades felices y ciudades inteligentes son #ideas que siempre deben ir de la mano #smartcities, no te pierdas esta #inforgrafía Delete the scoop?
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The 19th century was a century of empires, 20th century was a century of nation states and the 21st century will be a century of cities...
This outstanding infographic (courtesy of postscapes.com) begins with some information about our current state of urbanization.
Did you know that 1.3 million people are moving to cities each week?! It then explains the need for smart cities and delves into what is required to establish these intelligent connected environments, how the smart city may take various forms in the developing worlds and what specific technologies are necessary to achieve such grand goals in practice. Via Lauren Moss
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From www.marketingweek.co.uk via @Ryry13