Sport brand takes social campaigns away from agencies to get closer to fans.
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Sport brand takes social campaigns away from agencies to get closer to fans.
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] |
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It's possible that the smart-cities movement is being held back by a lack of clarity and consensus around what a smart city is and what the components of a smart city actually are. 'While some people continue to take a narrow view of smart cities by seeing them as places that make better use of information and communication technology (ICT), the cities I work with (and most of the participants in the #smartchat, a monthly Twitterchat about smart cities held on the first Wednesday of each month) all view smart cities as a broad, integrated approach to improving the efficiency of city operations, the quality of life for its citizens, and growing the local economy...
Later this year, they annual rankings of smart cities will be published, and they've been determined by a new rubric for smart cities, 'the Smart Cities Wheel.' Smart cities are not one size fits all. Yet, the smart-cities movement could benefit from frameworks like the Smart Cities Wheel that allow a common language to develop amongst citizens, city staff, mayors, and the private sector... Via Lauren Moss, Digital Sustainability Delete the scoop?
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From www.marketingweek.co.uk via @Ryry13