Tips on creating buyer personas to improve your marketing strategy and content marketing development.
Via Karen Dietz
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Rescooped by Mercor from Just Story It onto Social Mercor |
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Via Karen Dietz
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![The Happiest Cities in the World [Infographic] | Social Mercor | Scoop.it](http://img.scoop.it/Zeb8Gtz0839ns1-PUwgLGjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding.
What makes urban dwellers happy? According to a 10,000 respondent, 20 country research effort from GfK Custom Research, it is a location-based perception: does your city offer you places to go that make you happy? Apparently, the perception-reality gap is what is really interesting the city governments. Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding. The winning locations end up being quite obvious candidates; entertainment and cultural heavyweights, beautiful urban areas and laid-back lifestyles lead the march... See more statistics and data at the infographic and article link. Via Lauren Moss
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March 4, 9:51 AM
Ciudades felices y ciudades inteligentes son #ideas que siempre deben ir de la mano #smartcities, no te pierdas esta #inforgrafía Delete the scoop?
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The 19th century was a century of empires, 20th century was a century of nation states and the 21st century will be a century of cities...
This outstanding infographic (courtesy of postscapes.com) begins with some information about our current state of urbanization.
Did you know that 1.3 million people are moving to cities each week?! It then explains the need for smart cities and delves into what is required to establish these intelligent connected environments, how the smart city may take various forms in the developing worlds and what specific technologies are necessary to achieve such grand goals in practice. Via Lauren Moss
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Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.
What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.
Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.
At some point in your business, creating Personas is both helpful and an important activity to do.
I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.
This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.
Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it