Tips on creating buyer personas to improve your marketing strategy and content marketing development.
Via Karen Dietz
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Rescooped by Mercor from Just Story It onto Social Mercor |
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Via Karen Dietz
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Inspired by a recent Wall Street Journal article, Sustainable America has created the following infographic to show how food is wasted and lost around the world, and what can be done about it. Food waste and food security are serious problems, but there are current solutions and ways you can help. Read on to learn more, and stay tuned for our next blog post, which will delve deeper into some of the points made by Lappe and Nierenberg in the Wall Street Journal piece. Via Lauren Moss
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Scooped by Lauren Moss onto green infographics 
Creativity Angel's comment,
February 4, 2:30 AM
Insects are the solution, more than 1,000,000,000 people on the planet eat insects every day.
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February 4, 2:31 AM
Insects are the solution. Western people has to use to know that more than 1,000,000,000 people on the planet eat insects every day and they are the most effective food. Delete the scoop?
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The new office building of Energinet.dk in Ballerup has achieved the lowest energy class possible by means of optimizing the design and geometry. The building has an annual energy consumption of only 47,7 kWh/m2. Incorporating solar panels, ground water cooling and heat pumps in the project would further reduce the annual energy consumption. A flexible and easily comprehensible layout consists of three elements: meeting facilities on the ground floor, a uniting atrium and workstations on the top floor, which floats above the sloping landscape. The atrium is identity-creating, open and active. A significant part of the environmental objective has been to ensure a high degree of flexibility. The open design as well as the light walls and simple, reusable elements will make it easy to change the interior layout in the future.
Visit the link to view more images of this low-energy design in Denmark... Via Lauren Moss, Digital Sustainability Delete the scoop?
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Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.
What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.
Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.
At some point in your business, creating Personas is both helpful and an important activity to do.
I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.
This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.
Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it