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Rescooped by Mercor from Digital Sustainability onto Social Mercor |
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Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation. A McKinsey Quarterly Economic Studies article.
In the next 13 years, 600 cities will account for nearly 65 percent of global GDP growth. That is reason enough to explore this global dataset with over 2,600 metropolitan areas.
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz, Brian Yanish - MarketingHits.com, ThierryLabro Delete the scoop?
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