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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | Social Mercor | Scoop.it

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.


Via Lauren Moss, Alex Janus, Jimun Gimm
SandraVBarbosa's comment, November 21, 2012 6:56 PM
Thanks.
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Social Mercor | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

 

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Brian Yanish - MarketingHits.com, ThierryLabro
HomeDesignLove.Com's comment, October 22, 2012 10:30 AM
nice photo
HomeDesignLove.Com's comment, December 13, 2012 9:01 AM
http://www.homedesignlove.com
HomeDesignLove.Com's comment, December 13, 2012 9:02 AM
http://www.homedesignlove.com