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Rescooped by Mercor from Marketing_me!

10+ Step by Step Guide in Creating Authority Building Machine | All Infographics

10+ Step by Step Guide in Creating Authority Building Machine | All Infographics | Social Mercor |
Infographic on Creating Authority website and Business building machine with social Media marketing, link building and content marketing in Google Search Engine

Via Christino Martin, Ivo Nový, Alessandro Rea
Mercor's insight:

Rescooped by Alessandro Rea from Social Media Strategiesonto Marketing_me

craig daniels's curator insight, March 11, 2013 2:18 PM

Not only does this infographic look great it is chock full of great and useful information

Rescooped by Mercor from Just Story It! Biz Storytelling!

Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Social Mercor |
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz
Mercor's insight:

Scooped by Karen Dietz onto Just Story It

Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.

What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.

Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.

At some point in your business, creating Personas is both helpful and an important activity to do.

I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.

This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


This review was written by Karen Dietz for her curated content on business storytelling

Rescooped by Mercor from Designing service!

Branding: How It Works in a Social Media Age [INFOGRAPHIC]

Branding: How It Works in a Social Media Age [INFOGRAPHIC] | Social Mercor |
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ...

Via Martin (Marty) Smith, Fred Zimny
Mercor's insight:

Rescooped by Alessio Manca from Designing design thinking driven operations onto Customer Service Innovation

Jack Tang's comment, March 15, 2013 1:14 AM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment, March 15, 2013 1:33 AM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment, March 15, 2013 3:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
Scooped by Mercor!

Just Story It - Scoops

Just Story It - Scoops | Social Mercor |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is:  ;

Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!