A compilation of 15 big trends that will shift business in 2013, from marketing expert and best selling author Rohit Bhargava. For DOWNLOAD and 3 BONUS TRENDS,
Via Ricard Lloria
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Via Ricard Lloria
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Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect. Via Karen Dietz
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Clayton Bye's curator insight,
January 6, 9:13 AM
Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve. 
Rick Grant's curator insight,
January 6, 8:17 PM
Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you. 
Karen Dietz's comment,
January 7, 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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Really an intereting read ! Well done