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the benefits of curating the world's best content.
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Scooped by Steve Troletti onto Steve Troletti Nature and Wildlife Photographer
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Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.
Scooped by Karen Dietz onto Just Story It
Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.
Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.