Snow chaos to cripple Britain with -15c weather predicted | UK | - Breaking news from around the UK (Prepare for heavy snow as -15C weather is forecast in the UK over the next few weeks http://t.co/EHKS5LOy)...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Mercor onto Social Mercor Com |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect. Via Karen Dietz
Mercor's insight:
Scooped by Karen Dietz onto Just Story It 
Clayton Bye's curator insight,
January 6, 9:13 AM
Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve. 
Rick Grant's curator insight,
January 6, 8:17 PM
Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you. 
Karen Dietz's comment,
January 7, 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
From www.express.co.uk