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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Social Mediology | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
internetdoctor's insight:

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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SocialWorldBuzz's curator insight, October 22, 2013 5:16 AM

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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

Social Mediology
Using psychology to master social media for your business without spending a dime.
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Top 20 LinkedIn Tips from the Experts – UpCity

LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...


Via Jeff Domansky
internetdoctor's insight:

Okay...so these are pretty good pieces of advice for LinkedIn users.

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Jeff Domansky's curator insight, August 27, 1:43 AM

Here's how to enhance your influential ability on LinkedIn with the top 20 tips you can learn from.

Steve Cassady's curator insight, August 29, 12:50 AM

20 Tips from Linkedin Experts

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Google Is Removing Profile Photos from Search Results - Small Business Trends

Google Is Removing Profile Photos from Search Results - Small Business Trends | Social Mediology | Scoop.it
Small Business Trends Google Is Removing Profile Photos from Search Results Small Business Trends Up until now, a Google Plus profile photo and circle count appeared next to content in Google search results for those who had signed up for the...

Via Thomas Faltin
internetdoctor's insight:

Warning:  Google to remove profile photos from search results. 

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100 Killer Ideas For Your Social Media Content - Forbes

100 Killer Ideas For Your Social Media Content - Forbes | Social Mediology | Scoop.it
100 Killer Ideas For Your Social Media Content
Forbes
Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media.
internetdoctor's insight:

This may be "The Ultimate Guide" of ideas to write in your social media.  

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Social Media Fails to Turn Over Sales for Brands

Companies have invested money into social media sites, but brands are learning that racking up fans and "likes" is not the same as minting sales. WSJ's Jeff Elder reports on Lunch Break with...
internetdoctor's insight:

Yes, yes yes!  Social Mediology example at it's best.  No magical thinking.  Businesses on Social Media Question less enchanted where's the true ROI Dollars?

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Facebook to Small Businesses: Buy More Ads - TIME

Facebook to Small Businesses: Buy More Ads - TIME | Social Mediology | Scoop.it
TechCrunch
Facebook to Small Businesses: Buy More Ads
TIME
There will be no summer vacation for Facebook — the company is spending the season trying to convince small businesses to buy more ads on the social network.
internetdoctor's insight:

...and there you have it...Facebook says "spend more money"...it's easy when it's not your money.  My response, create more personal relationships and you can shut down your Facebook business page.

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Vonnegut: Social Media Worth the Hassle - Wall Street Journal

Vonnegut: Social Media Worth the Hassle - Wall Street Journal | Social Mediology | Scoop.it
Wall Street Journal
Vonnegut: Social Media Worth the Hassle
Wall Street Journal
I researched this column expecting to prove that social media is worthless for prospecting and a dangerous time sink.
internetdoctor's insight:

A social media skeptic turned into a believer?  Well not exactly, but at least he is listening in on the conversation.

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Twitter is NOT a social network after all

Twitter is NOT a social network after all | Social Mediology | Scoop.it

Research shows that most activity on Twitter is non-conversational. Even if it is two-way, it is so short-lived it is not truly social. Share:TwitterFacebookLinkedInGoogleEmailMoreDiggRedditTumblrStumbleUpon http://www.grahamjones.co.uk/2014/blog/social/twitter-social-network.html


Via Graham Jones
internetdoctor's insight:

I don't want to tell you I told you so...no wait...I do..."I told you Twitter is not really social!"

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Online consumer behavior modeling ~ Ecognomy

Online consumer behavior modeling ~ Ecognomy | Social Mediology | Scoop.it

Online consumer behavior modeling http://t.co/L7a3eLiy7R The research that so many social media marketers ignore...yet is critical to your business.

 

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Smile, You’re on Social Media

Smile, You’re on Social Media | Social Mediology | Scoop.it
Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life.
internetdoctor's insight:

It's all about the "social"...we psychological want to connect with real people...from a para-social contact perspective we like real celebrities even more...especially when they do things like us.

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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Social Mediology | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
internetdoctor's insight:

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

more...
SocialWorldBuzz's curator insight, October 22, 2013 5:16 AM

「√ 」Suggestion:  Review — this post's ▰ Tags ▸

Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Mediology | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
internetdoctor's insight:

Interesting article with some compelling psychology of "what goes viral".  Clearly more research has to be done, but it is a great start into understanding what we share and perhaps why we share it. 

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APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 6:54 AM

Good Read

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Social Mediology | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....


Via Jeff Domansky
internetdoctor's insight:

Great article that needs to be shared if people are still fumbling through LinkedIn.  Great for the newbie...or the seasoned veteran!

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aanve's curator insight, March 5, 10:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 3:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 4:38 AM

Secretos no tan secretos…

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Facebook: friend or foe of the small business? - Telegraph

Facebook: friend or foe of the small business? - Telegraph | Social Mediology | Scoop.it
Will Facebook encouraging small businesses to set up pages make it the ultimate ad platform, asks Matt Warman (#Facebook - is it friend or foe of the small business?
internetdoctor's insight:

The power of the personal relationship has far more reaching value than any paid marketing you may have...why it is underestimated is a mystery?

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30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Social Mediology | Scoop.it

Why not take some inspiration from the best headlines of the best headline writers?


The blueprints exist to get your tweets, emails, updates, and articles clicked.


I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments....


Via Jeff Domansky
internetdoctor's insight:

Great ideas for creating great headlines!  Must Read!

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Jeff Domansky's curator insight, August 18, 11:20 PM

Kevan Lee at Buffer shares a useful list of headline tips. Good read 8/10.

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'LinkedIn falls flat on consumer engagement’ | News | Marketing Week

'LinkedIn falls flat on consumer engagement’ | News | Marketing Week | Social Mediology | Scoop.it
Marketers should be using the social network for brand awareness rather than engagement, says report.
internetdoctor's insight:

Surprise?  LinkedIn isn't as interactive as Facebook?   Research that restated the obvious. 

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Getting to the heart of why social media works - Los Angeles Times

Getting to the heart of why social media works - Los Angeles Times | Social Mediology | Scoop.it
Daily Mail Getting to the heart of why social media works Los Angeles Times But without understanding the fundamental reasons people use social networking sites, their social strategies may be doomed to failure, says the author of a new book, "A...
internetdoctor's insight:

How much is a "like" or a "tweet" really worth to your business?  We still do not know.  You need to look at the psychological motivations of the user.  That's social mediology!

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Amid Fake Reviews, Consumers Skeptical of Social Media Marketing - Wall Street Journal (blog)

Amid Fake Reviews, Consumers Skeptical of Social Media Marketing - Wall Street Journal (blog) | Social Mediology | Scoop.it
Amid Fake Reviews, Consumers Skeptical of Social Media Marketing Wall Street Journal (blog) With the explosion of online marketing on social media platforms, consumer skepticism about the veracity and independence of online reviews of products and...
internetdoctor's insight:

Another article that clearly points out that business owners should pay attention to what the consumer says about social media versus what the marketer is saying.

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5 Cognitive Biases and How to Overcome Them On Your Landing Pages - Business 2 Community

5 Cognitive Biases and How to Overcome Them On Your Landing Pages - Business 2 Community | Social Mediology | Scoop.it
Business 2 Community
5 Cognitive Biases and How to Overcome Them On Your Landing Pages
Business 2 Community
Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases.
internetdoctor's insight:

People are biased before they come to your web page...how do you overcome it?  Great Insights!

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Celebrity Power and Its Influence on Global Consumer Behavior: New Euromonitor Study Examines How Brands Tap “Star Power” to Market Their Products

Celebrity Power and Its Influence on Global Consumer Behavior: New Euromonitor Study Examines How Brands Tap “Star Power” to Market Their Products | Social Mediology | Scoop.it
Market research company Euromonitor International recently released a new report, Celebrity Power and Its Influence on Global Consumer Behavior, highlighting how companies utilize the power of celebrities and employ them to advertise their products.
internetdoctor's insight:

Celebrities will influence many people....even when those people deny it.  Fact is "para-social contact" is a real phenomenon.

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How Loyal Are Your Online Customers?

How Loyal Are Your Online Customers? | Social Mediology | Scoop.it

Infographic Asking How Loyal Are Your Online Customers? http://www.grahamjones.co.uk/2014/multimedia/infographics/loyal-online-customers.html


Via Graham Jones
internetdoctor's insight:

Still wondering about the power of 'word of mouth"?  Check your customer loyalty?

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Moms, Their Social Circles, and Consumer Behavior - Business 2 Community

Moms, Their Social Circles, and Consumer Behavior - Business 2 Community | Social Mediology | Scoop.it
Business 2 Community
Moms, Their Social Circles, and Consumer Behavior
Business 2 Community
Moms, Their Social Circles, and Consumer Behavior image 5331dc6c70b2450ad000037a 1395776620 We all know that moms are highly social beings.
internetdoctor's insight:

When it comes to business referrals and influence "moms' may be the most powerful and the most overlooked.  They are less enticed by the advertisement and particular influenced by other moms.

 

Their relationships are so united that one mom can quickly influence 1000's of other moms.  You want to be successful in your business be "mom" friendly...and you have a winner.

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10 years on, we're still getting Facebook ROI all wrong - Memeburn

10 years on, we're still getting Facebook ROI all wrong - Memeburn | Social Mediology | Scoop.it
10 years on, we're still getting Facebook ROI all wrong Memeburn The results of The CMO Survey conducted last year show that the percentage of people using financial metrics for social media ROI dropped from 17% to nine percent over three years –...
internetdoctor's insight:

Fact is to this day...no one can tell you just how much one single "Like" on your Facebook page is actually worth to your business.

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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Social Mediology | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon
internetdoctor's insight:

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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John van den Brink's comment, November 15, 2013 3:18 PM
Great scoop Jan!
janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

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Social Media Explained with Wine

Social Media Explained with Wine | Social Mediology | Scoop.it

#social media explained thru' #wine...

 


Via VINGLISH - language and social media services for the wine industry
internetdoctor's insight:

A brilliant explanation and understanding of the different social media platforms through wine...personally a favorite!  Salute!

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Richard Crosby's curator insight, May 13, 8:22 PM

I feel there is no better example of social media explained through a image than this one here.

 

If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.

kaitlin lelievre's curator insight, May 13, 9:13 PM

socail media explained with one common example anyone could understand. And also can show how intergrating different media to add or support a corporate message is easy

Michele Zanandrea's curator insight, June 19, 4:35 AM

:-D

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Why The Future Of Technology Is All Too Human

Why The Future Of Technology Is All Too Human | Social Mediology | Scoop.it

While the past favored those who could retain and process information efficiently, the future belongs to those who can imagine a better world and work with others to make it happen.


Via Guillaume Decugis, Maddie Grant
internetdoctor's insight:

While I understand some people wish everything was a computer.  The vast majority of humans need a physical and emotional connection...something "artificial intelligence" cannot give you.

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TonnievanderZouwen's curator insight, February 28, 11:09 AM

Imagining a desired and feasible future is at the heart of a participative change process. Technology can support stakeholder involvement, but will never be able to replace it.  

Francisco Restivo's curator insight, March 7, 7:07 AM

I believe that we have to recenter the human machine relationship, and this must be done from school, letting young kids learn that they control the machine, and not the other way round.

Computational thinking and critical thinking are for humans.

Nevermore Sithole's curator insight, March 10, 11:50 AM

Why The Future Of Technology Is All Too Human