Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments....
Daily Mail Getting to the heart of why social media works Los Angeles Times But without understanding the fundamental reasons people use social networking sites, their social strategies may be doomed to failure, says the author of a new book, "A...
How much is a "like" or a "tweet" really worth to your business? We still do not know. You need to look at the psychological motivations of the user. That's social mediology!
Amid Fake Reviews, Consumers Skeptical of Social Media Marketing Wall Street Journal (blog) With the explosion of online marketing on social media platforms, consumer skepticism about the veracity and independence of online reviews of products and...
Another article that clearly points out that business owners should pay attention to what the consumer says about social media versus what the marketer is saying.
Business 2 Community 5 Cognitive Biases and How to Overcome Them On Your Landing Pages Business 2 Community Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases.
People are biased before they come to your web page...how do you overcome it? Great Insights!
Market research company Euromonitor International recently released a new report, Celebrity Power and Its Influence on Global Consumer Behavior, highlighting how companies utilize the power of celebrities and employ them to advertise their products.
Celebrities will influence many people....even when those people deny it. Fact is "para-social contact" is a real phenomenon.
Business 2 Community Moms, Their Social Circles, and Consumer Behavior Business 2 Community Moms, Their Social Circles, and Consumer Behavior image 5331dc6c70b2450ad000037a 1395776620 We all know that moms are highly social beings.
When it comes to business referrals and influence "moms' may be the most powerful and the most overlooked. They are less enticed by the advertisement and particular influenced by other moms.
Their relationships are so united that one mom can quickly influence 1000's of other moms. You want to be successful in your business be "mom" friendly...and you have a winner.
10 years on, we're still getting Facebook ROI all wrong Memeburn The results of The CMO Survey conducted last year show that the percentage of people using financial metrics for social media ROI dropped from 17% to nine percent over three years –...
Fact is to this day...no one can tell you just how much one single "Like" on your Facebook page is actually worth to your business.
This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".
LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...
Small Business Trends Google Is Removing Profile Photos from Search Results Small Business Trends Up until now, a Google Plus profile photo and circle count appeared next to content in Google search results for those who had signed up for the...
TechCrunch Facebook to Small Businesses: Buy More Ads TIME There will be no summer vacation for Facebook — the company is spending the season trying to convince small businesses to buy more ads on the social network.
...and there you have it...Facebook says "spend more money"...it's easy when it's not your money. My response, create more personal relationships and you can shut down your Facebook business page.
Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life.
It's all about the "social"...we psychological want to connect with real people...from a para-social contact perspective we like real celebrities even more...especially when they do things like us.
Something "triggers" us to make a move. It is something in the environment...in psychology we call it a "stimulus" that elicits a "response". What is that stimulus that triggers so many responses in people that make word of mouth really work. Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10? Clearly Rebecca has a trigger that you and I do not have...what is it?
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.