Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘ Is Facebook’s PTAT gone for good? No. Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages. What is […]
Dearest Mashable Reader, Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too. As a trusted social media news source, I cannot help but wonder what they were thinking posting an article […]
Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address. Not only are Local Awareness Facebook Ads going to be easy […]
First, you need to know WHO you should target on Facebook prior to placing any Facebook Ads and this is where your existing search engine optimization can come in handy. What are GEO-Targets? You should be familiar with your GEO-Targets for Search Engine Optimization, but in the instance that you aren`t, they are […]
The Facebook Algorithm deciphers what people see within the news feed. It is dependent on social actions users take or not and will custom the news feed to what you do on Facebook. As a business relying on automotive Facebook marketing, you need people to see your brand within their news feed to continue […]
Facebook is introducing a new way you can see how your potential Facebook Ad will perform with its new Facebook Ads Relevance Score. The Facebook Ad Relevance Score was announced by Facebook on Feb 11 and should slowly start rolling out in the coming days to weeks (so don’t freak out if you have yet […]
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